Department of Communications

Public Accountability

The Department of Communications at the University of North Alabama offers the Bachelor of Arts and Bachelor of Science in Mass Communication and the Bachelor of Arts and Bachelor of Science in Communication Arts.  The programs follow the education recommendations of the Accrediting Council on Education in Journalism and Mass Communications. ACEJMC is the agency responsible for the evaluation of professional journalism and mass communications programs in colleges and universities.  An accreditation review team has not yet visited the Mass Communication program at the University of North Alabama.  More information on the accreditation requirements can be found here. 

The University of North Alabama received approval from the Alabama Communication on Higher Education (ACHE) to offer the BA/BS in Mass Communication in 2010; the program began accepting students in Fall 2010 under the Classification of Instructional Programs (CIP) category 09.0102.  The BA/BS in Communication Arts was reclassification in 2010 under the CIP category 09.0101. 

As part of our effort to provide public accountability of our programs, we provide the following data for prospective and currently enrolled students and their parents, for review by our educational peers, and for review by other interested parties.

Retention Rates

The percentages below indicate the first-year retention rates of students who declare the Department of Communications for their program major as incoming freshmen.

Retention Rates for Entering First-Year Students in Mass Communication
Fall Term First Year Students Returned 2nd Year
2010 23 71.1%
2011 28 73.2%
2012 31 70.1%

Retention Rates for Entering First-Year Students in Communication Arts
Fall Term First Year Students Returned 2nd Year
2010 24 69.5%
2011 28 70.7%
2012 33 66.4%

Why don’t students return?  There are a number of reasons.  Sometimes they find the major they’ve selected isn’t for them after all.  Some UNA students don’t immediately return due to financial reasons—they may be working part-time and are unable to enroll the following fall but they return in the spring.  Still other students attend our university for general education classes and perhaps one or two classes in the major and then transfer elsewhere.

Graduation Rates

The Mass Communication and Communication Arts programs were initiated in 2010, thus we do not yet have four-year graduation data for these two programs.  However, students have been studying communication for more than 20 years under different graduation requirements. 

Graduation Rates for the University of North Alabama
Term Four-Year Graduation Six-Year Graduation
2004 12.5% 33.1%
2005 11.0% 33.3%
2006 11.0% NA
2007 12.3% NA

All students entering the Department of Communications were required to select either the BA/BS in Mass Communication or the BA/BS in Communication Arts beginning with Fall 2010.  During the Fall 2010 term, students previously studying in the Department of Communications were provided the opportunity to change to the new BA/BS in Mass Communication.  Many students stayed under their existing curriculum/catalog plan rather than change. Several did change; here are their graduation rates.

Term

Number of Students Four-Year Graduation Six-Year Graduation
2010-2011 1 100%
2011-2012 9 66.75 33.3%
2012-2013 5 80% --

Sources of Data:  University of North Alabama Office of Institutional Research, Planning, and Assessment and Department of Communications.

For a pdf version of this report, please click here.