Web Communications Team


The preferred font for departmental navigation and body text is Verdana, but sans-serif fonts such as Arial and Helvetica are optional alternates. The preferred font for page headers (<h2>, <h3>, etc.) is Georgia, but serif fonts such as Times are optional alternates. Verdana and Georgia are the default font styles that should be used within the university's website templates, and are already defaulted within Cascade Server.  


Please use colors from the University’s family color palette, which also is available in the Graphic Standards Guide. Please note that Purple (Hex #46166B) is the university’s primary color, so please design your websites accordingly, to ensure consistency with family designs.

Choose colors and images that contrast with page text and don’t interfere with the readability of content. Text color and background combinations should be legible in black and white. Never convey meaning with color alone.

Colors from the university's Web color palette are preferred, and should be used with the university's website templates.  


Purple:   #46166B
Dark Purple:  #2D0C49
Gold:    #DB9F11
Dark Gold:   #8E6912
Grey:   #5F6062

Image Compression

All images for the web should be compressed to a resolution of 96 dots per inch (dpi) to speed download times.

JPEG compression should be used for photographs and continuous tone images. A compression rate of 40% - 60% (or 4 to 6) usually produces the best balance between file size and image quality.

GIF compression should be used for diagrams and line art. Reducing the number of colors may help reduce file size.

Alternative Text

Provide alternate text equivalents for all images using the alt attribute in HTML. Alternate text should convey the purpose or meaning of the image. Including text such as "photo of" or "image of" is not necessary. Alternate text for purely decorative images can be empty or null.