New Faculty Members Join the College of Business

Dr. Katerina “Katie” Hybnerova has accepted an Assistant Professor of Marketing position in the Management and Marketing Department beginning Fall semester 2014. She holds a BBA from Mississippi University for Women, an MBA from Millsaps College and a Ph.D. in Business with a Marketing concentration from the University of Mississippi in Oxford. Originally from Czech Republic, Dr. Hybnerova spent her first grade school years in Manhattan, then moved to Memphis, Tennessee, with her family, then back to Czech Republic for high school. Her grandfather was an Olympic volleyball trainer in Czech Republic, her mother played for the Junior National Volleyball Team during her childhood, and Dr. Hybnerova played volleyball herself during high school and college. It was volleyball that first brought her to the UNA campus for a summer camp conducted by Coach Matt Peck. “When I saw the posting for the position online, I loved the thought of staying in the area, because of the volleyball history at UNA and because my family is nearby,” Dr. Hybnerova said. She said she fell in love with the campus, the faculty and the North Alabama landscape. “UNA has been a perfect fit for me.” Dr. Hybnerova will be teaching courses with a sales area focus and assisting in running the Center for Professional Selling.

Dr. Jason Watson joins the College of Business faculty this Fall as Assistant Professor of Computer Information Systems. He holds a BBA in Computer Science, a Masters in Information Technology and his Ph.D. in Information Technology from the University of North Carolina at Charlotte. “UNA is the perfect size for me and my family,” Dr. Watson said. “Florence is a relief for us, traffic isn't’t too bad. I did leave my home area where I grew up and all my family, but it’s an exciting opportunity for me to be here.”

Dr. Watson had been looking for a smaller university where he could spend more time teaching and less time on research. He said UNA met all the criteria. He will be teaching the new HCI/UX course implemented last Spring semester. The Human Computer Interaction and User Experience class is part of a new minor in a multi-disciplinary area of study that addresses the growing field of User Experience. Dr. Watson hopes to see additional HCI courses develop and a Major in HCI offered before long. “I think it will bring more students into the computing field and into the College of Business from other areas who wouldn't’t otherwise have considered it.  It should be more attractive to people interested in development,” he said.