Center for Professional Selling (CPS)


The UNA Center for Professional Selling (CPS) located on the first floor of Keller Hall, Room 134, provides an experiential learning environment for our students.  Students pursuing the BBA in Professional Marketing and Sales or a minor in Sales use this facility during their studies at UNA.   The CPS includes video recording labs where students are recorded while conducting customer interaction role plays.  These recordings are critiqued by professors and industry professionals to give students constructive feedback and recommendations for continuous improvement and development of the skill set needed for success in today’s business environment.

UNA is proud to be one of only 35 universities in the United States to offer this degree program along with facilities available in the Sales Recording Labs. With only a small percentage of colleges and universities offering a program in professional sales, we have a tremendous opportunity to place UNA at the forefront of this demand.

The CPS is recognized as one of Top Universities in professional sales education by the Sales Education Foundation (SEF)and is also an associate member of the University Sales Center Alliance (USCA) which includes the top 25 sales education programs in the country.  Student organizations include the American Marketing  Association (AMA) and the Zeta Phi chapter of Pi Sigma Epsilon (PSE), the national coed fraternity of Sales, Marketing, and Management Professionals.  Students compete in 4 competitions each year and attend numerous career events with companies from all over the world.

Education is changing in our world whether we want it or not.  Developing a proactive response to these changes is what sets this program ahead of others in our marketplace.  Just as businesses need a positive return on investment, our students and their parents want a positive return on the investment they make in their education.  The UNA Center for Professional Selling and Sales Lab at UNA provide a value proposition that we can deliver to our customers by allowing them to qualify for and secure career positions in business upon graduation.  

The center is located at:

UNA Center for Professional Selling
Keller Hall 134

For more information, contact:

Jerome M. Gafford
Assistant Professor of Marketing
Director, UNA Center for Professional Selling
University of North Alabama
College of Business
Office: Keller 351
Phone: 256-765-5068