Teresa K. Preston

Associate Professor, Marketing

Teresa K. Preston

Courses Taught

MK476 Consumer and Market Behavior Spring 2021
MK363 Integrated Marketing Com Spring 2021
MK479 Marketing Research Spring 2021
MK476 Consumer and Market Behavior Fall 2020
MK363 Integrated Marketing Com Fall 2020
MK479 Marketing Research Fall 2020
MK476 Consumer and Market Behavior Summer 2020
MK395 Entrepreneurial Marketing Summer 2020
MK476 Consumer and Market Behavior Spring 2020
MK363 Integrated Marketing Com Spring 2020
MK360 Principles of Marketing Spring 2020
MK476 Consumer and Market Behavior Fall 2019
MK363 Integrated Marketing Com Fall 2019
MK360 Principles of Marketing Fall 2019

Education

PhD Southern Illinois University, 2012
MBA Southern Illinois University, 2004
BS The University of Texas at Dallas, 1984

Selected Intellectual Contributions

  • Preston, Teresa. Marketing's Role in Eliminating the Stigma of Mental Illness. .
  • Preston, Teresa K. Integrating Religion into the Marketing Mix: Is there an Ethical Line?. .
  • Preston, Teresa K. MBA IN HEALTHCARE MANAGEMENT: ENHANCING ORGANIZATIONS AND ADVANCING CAREERS. .
  • Preston, Teresa K. , Boostrom, Robert. Religiosity & Religious Attributes in Product Offerings: Toward a Typology in Marketing Management. .
  • Preston, Teresa K. , Clark, Terry. , Rawal, Monika. Ephemeral Marketing Opportunities and Marketing Practice. .
  • Preston, Teresa K. Perpetuating Mental Illness Stigmas: Impeding Access to Treatment via Healthcare Coverage Limits. .
  • Preston, Teresa K. , Clark, Terry. , Rawal, Monica. Marketing, Marketing Practice and Ephemeral Knowledge. .
  • Gilliam, David. , Preston, Teresa K. , Rockwell, Casey. , Hall, John R. Comparative analysis of attributions as a managerial tool. .
  • Boostrom, Rob. , Preston, Teresa K. Typology for Religiously-Affiliated Product Attributes . .
  • Preston, Teresa K. A Group Independent Study Using a Client-Based Promotional Plan Project: Design and Assessment. v. 28 i. 3 p. 170-186.
  • Gilliam, David. , Preston, Teresa K. , Rockwell, Casey. , Hall, John. ATTRIBUTION IN AN INDUSTRY-WIDE SERVICE FAILURE. .
  • Preston, Teresa K. Integrating Religion into the Marketing Mix: Is there an Ethical Line?. .
  • Gilliam, David A.. , Preston, Teresa K. , Hall, John R. Frameworks for consumers’ narratives in a changing marketplace Banking and the financial crisis. v. 35 i. 7 p. 892-906.
  • Preston, Teresa K. Active Learning for Creativity and Innovative Client Solutions via a Group Independent Study. .
  • Preston, Teresa K. , Davis, Lenita. The Paradox of Mental Illness Stigma and Health Care Access: Tracking Stereotypes Through Electronic Word of Mouth to Improve Access. .
  • Gilliam, David A.. , Preston, Teresa K. , Hall, John R.. Branding and consumers’ narratives of banking in the financial crisis. .
  • Boostrom, Rob. , Preston, Teresa K. Religion as an Attribute in the Total Product Concept. p. forthcoming.
  • Preston, Teresa K. Innovation in Learning through Teamwork: The Case of the Independent Study Team. p. Page 6.
  • Preston, Teresa K. Revisiting the Skeptic: Claim Objectivity and Product Price in Consumer Skepticism of Advertising. p. Page 341.
  • Preston, Teresa K. Proposed WMBA Program: Quantitative Study for Prospective Students. .
  • Preston, Teresa K. Proposed WMBA: Perceptions from Central Arkansas Region's Health Care Administrators on an MBA Education & the Proposed Prgram. .