Content Classification

For governance, workflow, and publication purposes, all content on UNA.edu is classified as either public-facing or internal-facing, based on audience, visibility, and primary use.

1. Public-Facing Content

Public-facing content is published on openly accessible webpages intended for prospective students, families, alumni, partners, media, and the general public. These pages support recruitment, branding, and information discovery and represent the university's most visible digital communications.

Examples of public-facing content include:

Academic program pages
Admissions, visit, cost, and financial aid pages
College, department, and center landing pages
Recruitment marketing and outreach pages
Institutional overview and promotional content

Governance Note: Public-facing content is governed by the highest standards for accessibility compliance, brand consistency, and usability due to its strategic importance and regulatory visibility.

2. Internal-Facing Content

Internal-facing content—sometimes referred to within organizations as an intranet—is designed primarily to support current students, faculty, and staff in completing university business and accessing services, policies, and procedures. While some internal-facing pages may remain publicly accessible, their primary function is operational or compliance-based rather than recruitment-focused.

Examples of internal-facing content include:

Institutional overview and promotional content
Student service operations, including forms, deadlines, and step-by-step process guides
Employee service operations, including HR and payroll forms, deadlines, and process guides
Administrative unit workflows and service-related forms
Policies, procedures, and compliance documentation
Faculty and staff resources, tools, and operational support materials

Standards Note: Internal-facing content is subject to the same accessibility and accuracy standards as all content on UNA.edu but follows governance and presentation guidelines appropriate to its functional, task-oriented purpose.