1. Content Lifecycle
All pages and documents on UNA.edu move through predictable lifecycle stages. These stages provide clarity and consistency in how content is managed over time:
- Updated – Routine adjustments such as new dates, minor corrections, or small content changes.
- Revised – More substantial edits that affect structure, messaging, layout, or user pathways.
- Retired – Content removed when it becomes outdated, duplicative, misaligned with current needs, or no longer relevant.
- Version-Controlled – Significant updates formally documented to support accuracy, compliance, and audit requirements.
2. Audits
Regular audits ensure the website remains updated, accurate, accessible, strategically aligned, and optimized for both users and search engines. Audit activities include:
- Annual academic program content reviews addressing curriculum, admissions requirements, faculty listings, and accreditation language.
- SEO analysis of keywords, metadata, and overall search visibility.
- Accessibility evaluations using WCAG 2.1 AA standards, incorporating both automated and manual testing.
- Broken link checks to identify and resolve dead or redirected URLs.
- Analytics and user-behavior reviews, including traffic patterns, heatmaps, and behavior-flow insights to guide continuous improvement.
Quarterly Reviews: Web liaisons participate in quarterly content audits to ensure their unit's content remains current and effective. Consider using a dedicated project management platform to coordinate these reviews across units.
3. Maintenance Responsibilities
Web Team
Oversee technical governance of UNA.edu and manage all public-facing content to ensure accuracy, accessibility, brand alignment, and a consistent user experience.
Academic Units
Provide verified academic updates including:
- Curriculum changes and degree requirements
- Faculty appointments and departures
- Accreditation status and language
- Licensure requirements and updates
Administrative Units
Provide current operational information including:
- Key dates and deadlines
- Policy updates and revisions
- Procedural changes
- Service modifications
4. Retired Content
Content is retired when it no longer supports institutional priorities or becomes outdated, redundant, or inaccurate. Retired content must be:
- Archived securely for compliance and institutional record-keeping.
- Excluded from public search results and site navigation.
- Accessible to authorized staff should historical reference or future reinstatement be needed.
Retirement Triggers
- Programs no longer offered or accepting students
- Events that have concluded with no archival value
- Superseded policies or procedures
- Duplicate content consolidated elsewhere
- Information more than 3 years old without updates
5. Content Review Schedule
Quarterly Reviews
- Content: Homepage, admissions, high-traffic pages
- Responsible: EMDC with web liaisons
Semester Reviews
- Content: Academic programs, course information
- Responsible: Academic units
Annual Reviews
- Content: All department and unit pages
- Responsible: Administrative units
Ongoing Reviews
- Content: News, events, time-sensitive content
- Responsible: Content owners
6. Quality Assurance Process
- Automated monitoring: Weekly scans for broken links, accessibility issues
- Manual review: Monthly spot-checks of high-priority content
- User feedback: Continuous collection and response to user reports
- Analytics review: Monthly analysis of user behavior and content performance
- Compliance verification: Quarterly accessibility and standards audits
Continuous Improvement: Content management is an ongoing process. Regular audits, maintenance, and lifecycle management ensure UNA.edu remains an effective tool for recruitment, communication, and service delivery.