UNA's website is organized using a standard three-tiered page structure—Primary, Secondary, and Tertiary Pages—to support clear hierarchy, intuitive navigation, and a cohesive, user-centered experience. Each tier serves a distinct purpose, guiding users from broad exploration to detailed information and task completion.
1. Primary Pages - Marketing Oriented
Purpose
High-visibility recruitment pages designed to attract prospective students, answer essential questions, and guide users through major decision points that support enrollment and brand visibility.
Primary Audiences
- Prospective students
- Families and influencers
- External audiences exploring UNA for the first time
Examples
Homepage, Admissions pages, Find a Program, Academic Program Pages, Cost & Aid, Visit
Content Style
Marketing-oriented and student-centered—persuasive, outcomes-focused, written in clear plain language, supported by consistent templates, and strengthened by strong calls to action.
2. Secondary Pages - Student Supportive
Purpose
Provide supporting context, resources, and information that help users understand UNA's academic offerings, organizational structure, and student services. These pages guide users to deeper details and connect them to related programs, offices, and next steps.
Primary Audiences
- Prospective students seeking additional information
- Current students looking for resources
- Faculty and staff navigating academic or support units
Examples
College landing pages, department pages, centers and institutes, student support unit pages (e.g., Student Success Center)
Content Style
Clear, scannable, and informational—concise text, strong section headings, bulleted lists, and prominent calls to action (e.g., "Schedule an Appointment," "Explore Programs").
3. Tertiary Pages - Students and Employees
Purpose
Deliver operational, administrative, or compliance-related information that supports essential university processes. These pages help users complete tasks, understand requirements, and access accurate institutional details.
Primary Audiences
- Current students
- Faculty and staff
- Internal and external stakeholders (e.g., vendors, partners, auditors)
Examples
Human Resources, President's Office, Registrar, policies and procedures, forms and deadlines, compliance content, operational units such as Procurement and Facilities.
Content Style
Short, factual, and directive—plain language, task-based instructions, step-by-step formatting, and clearly labeled sections. Content prioritizes accuracy, clarity, and ease of completion, without marketing language.