Content Management: Roles & Responsibilities

This section outlines ownership and accountability for UNA's web content, ensuring clarity across all contributing units. Effective content governance depends on collaboration, transparency, and well-defined responsibilities so the website remains accurate, accessible, user-centered, and aligned with institutional priorities.

1. Web Team – Stewards of UNA's Web Architecture and Technical Integrity

Web Team manages the technical governance, functionality, and stability of UNA.edu. In partnership with ITS and other stakeholders, the team leads CMS configuration, platform standards, and system-level accessibility, maintaining final authority over technical feasibility and CMS setup.

Web Team ensures:

Technical integrity and stability of the CMS and all site components
Compliance with system-level accessibility, performance, and security standards
Consistent use of templates, global components, and design systems
Proper configuration of navigation, page structure, and sitewide architecture
Accurate implementation of approved updates and integrations
Optimized performance and usability across devices and browsers

2. Enrollment Marketing and Digital Communication – Stewards of Brand, Visual Identity, and Public-Facing Copy

EMDC manages brand expression, visual assets, and written content across all public-facing pages on UNA.edu. Working in collaboration with academic and administrative units, the team develops, edits, and optimizes web content to ensure it is accurate, accessible, student-centered, and strategically aligned with university priorities.

EMDC ensures:

Brand alignment and visual consistency, including imagery, tone, and design elements
Compliance with accessibility, usability, SEO, and digital content standards
Consistent voice, tone, writing style, and page structure across all areas of UNA.edu
Adherence to approved templates and information architecture (IA) principles
Clear, student-focused, outcome-driven copy supporting recruitment and decision-making

3. Academic Units – Stewards of Academic Integrity & Accreditation Compliance

Academic units ensure the accuracy and integrity of all academic information published on UNA.edu. They provide verified, up-to-date content that reflects current curricula, faculty expertise, accreditation standards, and program requirements.

Academic units ensure accuracy of:

Curriculum, degree requirements, and academic pathways
Program-specific admissions criteria
Accreditation language and required disclosures
Faculty credentials and areas of expertise
Licensure or certification information

4. Administrative Units – Stewards of Operational Accuracy & Institutional Compliance

Administrative units ensure the accuracy and currency of all operational, procedural, and policy information on UNA.edu. They provide verified content that reflects official processes, timelines, and compliance requirements.

Administrative units ensure accuracy of:

Operational processes and procedures
Key dates, deadlines, and timelines
Institutional policies and publicly posted forms
Compliance information and required disclosures

Collaboration Note: Effective content governance requires partnership between all units. Academic and administrative units provide accurate, verified information. EMDC transforms this into accessible, user-centered content. Web Team ensures technical implementation meets all standards. Success depends on clear communication and shared accountability.