EMDC/Web Development
Stewards of: Technical infrastructure, CMS, accessibility compliance
Responsibilities
- Site architecture and navigation configuration
- Template development and maintenance
- Accessibility compliance (WCAG 2.1 AA)
- Performance optimization across devices
- Brand implementation across all pages
- Content editing/publishing for public-facing pages
- Accurate implementation of approved updates
- CMS user management and training
Creative Services
Stewards of: Brand, visual identity, public-facing copy
Responsibilities
- Brand alignment and visual consistency
- Compliance with accessibility, SEO, usability standards
- Consistent voice, tone, writing style
- Template adherence and IA principles
- Student-focused, outcome-driven copy
- Photography and visual asset management
Academic Units
Stewards of: Academic integrity, accreditation compliance
Ensure Accuracy Of
- Curriculum and degree requirements
- Program-specific admissions criteria
- Accreditation language and required disclosures
- Faculty credentials and expertise areas
- Licensure or certification information
- Academic policies and procedures
Administrative Units
Stewards of: Operational accuracy, institutional compliance
Ensure Accuracy Of
- Operational processes and procedures
- Key dates, deadlines, and timelines
- Institutional policies and publicly posted forms
- Compliance information and required disclosures
- Service offerings and contact information
Collaboration Model
All stakeholders work together to maintain website quality:
- Academic/Administrative Units: Provide accurate, current information
- EMDC/Creative Services: Transform information into accessible, user-centered, brand-aligned content
- EMDC: Implement technically and publish
Shared Responsibility: Website success requires collaboration. Units own factual accuracy; EMDC owns technical implementation and brand expression. Both are equally critical.