Page templates are essential for maintaining clarity, consistency, and usability across UNA.edu. High-priority pages must follow a standardized structure so information is predictable, student-friendly, and aligned with institutional goals.
On high-visibility pages, such as program pages, standardized templates are used to ensure these key entry points support easy comparison of options, efficient access to essential information, and confident program evaluation for prospective students.
Benefits of Standardized Templates
- Easy comparison: Key details appear in a consistent location across all program pages.
- Predictable flow: A uniform order keeps attention on program value rather than page layout.
- Complete information: Required sections ensure all essential content is included.
- Consistent voice: Templates reinforce a unified tone, structure, and presentation.
- Stronger search/AI performance: Standardized headings improve visibility and accuracy.
- Efficient maintenance: A consistent framework simplifies updates and annual reviews.
Schema.org Implementation
SEO Requirement: All templated pages must include appropriate Schema.org structured data markup to enhance visibility in search results and improve performance with AI-powered search engines. This markup helps search engines understand page content, relationships, and context for better generative search engine optimization.
Key Schema Types for UNA Pages
- Program Pages: Use Course and EducationalOccupationalProgram schemas
- Department Pages: Use Organization and Department schemas
- Event Pages: Use Event schema with location and date properties
- Faculty/Staff Pages: Use Person schema with affiliation properties
- News/Articles: Use Article or NewsArticle schemas
Implementation Standards
- All templated pages must include appropriate structured data markup
- Schema properties must accurately reflect page content
- Structured data must be updated when page content changes
- Implementation must follow current Schema.org specifications
- Markup must support both traditional and AI-powered search engines
Technical Note: Proper Schema.org implementation improves appearance in Google's knowledge panels, rich snippets, and AI-generated search summaries, directly supporting recruitment and visibility goals.