Mission, Vision, and Goals

Mission Statement:

The Enrollment Management division will be strategic in our efforts to recruit, engage, retain, and graduate leaders who will contribute to the state of Alabama and be responsible global citizens. In support of the University’s mission, we will provide resources to assist students in achieving student success through excellent services and program offerings.

Vision Statement:

Enrollment Management will be a service leader committed to transforming students' lives through access, engagement, and innovative technology while supporting a seamless process for students from initial contact through graduation.


  1. Provide excellent services to internal and external constituents
  2. Provide accurate, accessible information
  3. Analyze and utilize data to make data informed decisions
  4. Facilitate learning, access to educational experiences, and student success
  5. Expand program offerings to better serve internal and external evolving student populations
  6. Enhance communication within the University community
  7. Collaborate with University partners to develop and implement strategic initiatives to optimize enrollment
  8. Continuously assess and evaluate each EM department to improve and enhance overall student experience