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Digital Communications Monitor (April 2016)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 418,533

% of Total: 71.41% (586,061)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (106,236)
  • Atlanta (31,673)
  • Huntsville (20,603)
  • Muscle Shoals (20,537)
  • Birmingham (19,481)

Top Landing Pages

  • Main Home (212,119)
  • Calendar (6,874)
  • Box Office (5,933)
  • Lion Cam (3,996)
  • Admissions (3,677)

Unique Pageviews: 28,619

% of Total: 4.88% (586,061)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (5,047)
  • Huntsville (1,844)
  • Muscle Shoals (946)
  • Birmingham (666)
  • Decatur (647)

Most Visited Pages

  • Music Home (1,108)
  • Music Calendar (954)
  • Arts/Sci Home (923)
  • Depts. & Undergrad Majors (528)
  • Criminal Justice (441)

Unique Pageviews: 8,877

% of Total: 1.51% (586,061)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,023)
  • Muscle Shoals (845)
  • Atlanta (775)
  • Huntsville (551)
  • Killen (435)

Most Visited Pages

  • Education Home (772)
  • 2014 Teacher Education Checklists (679)
  • Graduate Programs (638)
  • Faculty/Staff (554)
  • TK20 (554)

Unique Pageviews: 206

% of Total: 0.04% (586,061)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (48)
  • Atlanta (23)
  • Paranaque (14)
  • Chennai (9)
  • Muscle Shoals (8)

Most Visited Pages

  • Library Home (51)
  • Athletics Home (22)
  • Business Home (22)
  • Giftbay Home (18)
  • Art/Sci Home (16)

Unique Pageviews: 12,753

% of Total: 2.18% (586,061)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (1,051)
  • Florence (1,021)
  • Atlanta (824)
  • Birmingham (817)
  • Decatur (432)

Most Visited Pages

  • Costs/Expenses (2,444)
  • Admissions Home (2,286)
  • New Freshmen (1,783)
  • Transfer Students (1,225)
  • Contact Admissions (623)

Unique Pageviews: 14,166

% of Total: 2.42% (586,061)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,605)
  • Huntsville (1,259)
  • Birmingham (877)
  • Atlanta (819)
  • Muscle Shoals (554)

Most Visited Pages

  • MBA Home (1,116)
  • Business Home (1,069)
  • MBA Admissions Requirements (585)
  • I Want an MBA (584)
  • MBA Concentrations (584)

Unique Pageviews: 6,620

% of Total: 1.13% (586,061)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (693)
  • Atlanta (693)
  • Huntsville (449)
  • Birmingham (376)
  • Decatur (261)

Most Visited Pages

  • Nursing Home (1,409)
  • Traditional BSN (579)
  • Accelerated Option (555)
  • RN to MSN Online (505)
  • Trad. BSN Curriculum (484)

Unique Pageviews: 4,007

% of Total: 0.68% (586,061)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,398)
  • India (778)
  • Nepal (333)
  • China (123)
  • Nigeria (121)

Most Visited Pages

  • Admissions (685)
  • Graduate (413)
  • International Home (311)
  • Undergraduate (254)
  • Costs (253)

Unique Pageviews: 22,325

% of Total: 3.81% (586,061)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,532)
  • Atlanta (2,542)
  • Birmingham (1,483)
  • Huntsville (1,383)
  • Muscle Shoals (868)

Most Visited Pages

  • LiveOn Home (990)
  • Residence Halls (869)
  • LiveOn Application Info (841)
  • Career (650)
  • Apartments (532)