Digital Communications Monitor (August. 2015)
Please consider the following 3 ideas when reviewing these metrics:
The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.
- Study these numbers monthly. See what insights you can determine from them.
- Make note of how these numbers change based on your targeted events/marketing efforts.
- Fine-tune the graphics and text on your pages regularly to have the most impact.
UNA.edu
Unique Pageviews: 430,625
% of Total: 75.94% (567,049)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (129,118)
- Atlanta (33,476)
- Huntsville (26,365)
- Birmingham (25,271)
- Muscle Shoals (10,103)
Top Landing Pages
- Main Home (223,739)
- Tuition (4,708)
- Admissions Home (4,350)
- HR Employment (3,459)
- Class Schedule (3,340)
Arts & Sciences
Unique Pageviews: 25,982
% of Total: 4.58% (567,049)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (8,585)
- Huntsville (1,929)
- Atlanta (1,901)
- Birmingham (1,538)
- Athens (891)
Most Visited Pages
- Arts/Sci Home (1,008)
- Departments/Undergraduate Majors (612)
- Music Home (553)
- Music/Theatre Calendar (508)
- Preprofessional programs (442)
Education
Unique Pageviews: 9,035
% of Total: 1.59% (567,049)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (2,476)
- Huntsville (731)
- Atlanta (704)
- Birmingham (601)
- Decatur (385)
Most Visited Pages
- Education Home (956)
- 2014 Teacher Education Checklists (836)
- Faculty/Staff (609)
- Online Programs (604)
- Graduate Programs (549)
Giftbay
Unique Pageviews: 495
% of Total: 0.09% (567,049)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (87)
- Atlanta (45)
- Birmingham (29)
- Huntsville (25)
- Madison (19)
Most Visited Pages
- Giftbay Home (304)
- Arts/Sciences Home (30)
- Athletics Home (22)
- Business Home (22)
- Library Home (18)
Admissions
Unique Pageviews: 17,260
% of Total: 3.04% (567,049)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (1,989)
- Huntsville (1,776)
- Birmingham (1,487)
- Atlanta (1,245)
- Decatur (680)
Most Visited Pages
- Admissions Home (2,960)
- Costs/Expenses (2,951)
- New Freshmen (2,152)
- Request Info (1,519)
- Transfer Students (1,234)
Business
Unique Pageviews: 13,898
% of Total: 2.45% (567,049)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (2,774)
- Huntsville (1,756)
- Birmingham (863)
- Atlanta (822)
- Decatur (448)
Most Visited Pages
- Business Home (1,070)
- MBA Home (1,070)
- MBA Concentrations (618)
- MBA Admissions Requirements (524)
- Management-Marketing Majors (467)
Nursing
Unique Pageviews: 8,079
% of Total: 1.42% (567,049)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (1,052)
- Atlanta (924)
- Huntsville (799)
- Birmingham (795)
- Decatur (426)
Most Visited Pages
- Nursing Home (1,432)
- Traditional BSN (796)
- Accelerated Option (785)
- RN to BSN Online (747)
- RN to MSN Online (692)
International
Unique Pageviews: 4,142
% of Total: 0.73% (567,049)
Device Category
desktop
mobile
tablet
Top Countries
- United States (2,434)
- India (708)
- Nepal (221)
- Saudi Arabia (214)
- Columbia (93)
Most Visited Pages
- Admissions (754)
- Costs (604)
- International Home (389)
- Graduate Admissions (332)
- Undergraduate Admissions (175)
Student Affairs
Unique Pageviews: 30,071
% of Total: 4.99% (394,021)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (14,340)
- Atlanta (4,859)
- Birmingham (3,060)
- Huntsville (2,716)
- Muscle Shoasl (880)
Most Visited Pages
- Parking Regulations (2,187)
- Police (1,199)
- Residence Halls (1,198)
- Carrer (1,186)
- Vehicle Registration (1,156)