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Digital Communications Monitor (August. 2015)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 430,625

% of Total: 75.94% (567,049)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (129,118)
  • Atlanta (33,476)
  • Huntsville (26,365)
  • Birmingham (25,271)
  • Muscle Shoals (10,103)

Top Landing Pages

  • Main Home (223,739)
  • Tuition (4,708)
  • Admissions Home (4,350)
  • HR Employment (3,459)
  • Class Schedule (3,340)

Unique Pageviews: 25,982

% of Total: 4.58% (567,049)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (8,585)
  • Huntsville (1,929)
  • Atlanta (1,901)
  • Birmingham (1,538)
  • Athens (891)

Most Visited Pages

  • Arts/Sci Home (1,008)
  • Departments/Undergraduate Majors (612)
  • Music Home (553)
  • Music/Theatre Calendar (508)
  • Preprofessional programs (442)

Unique Pageviews: 9,035

% of Total: 1.59% (567,049)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,476)
  • Huntsville (731)
  • Atlanta (704)
  • Birmingham (601)
  • Decatur (385)

Most Visited Pages

  • Education Home (956)
  • 2014 Teacher Education Checklists (836)
  • Faculty/Staff (609)
  • Online Programs (604)
  • Graduate Programs (549)

Unique Pageviews: 495

% of Total: 0.09% (567,049)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (87)
  • Atlanta (45)
  • Birmingham (29)
  • Huntsville (25)
  • Madison (19)

Most Visited Pages

  • Giftbay Home (304)
  • Arts/Sciences Home (30)
  • Athletics Home (22)
  • Business Home (22)
  • Library Home (18)

Unique Pageviews: 17,260

% of Total: 3.04% (567,049)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,989)
  • Huntsville (1,776)
  • Birmingham (1,487)
  • Atlanta (1,245)
  • Decatur (680)

Most Visited Pages

  • Admissions Home (2,960)
  • Costs/Expenses (2,951)
  • New Freshmen (2,152)
  • Request Info (1,519)
  • Transfer Students (1,234)

Unique Pageviews: 13,898

% of Total: 2.45% (567,049)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,774)
  • Huntsville (1,756)
  • Birmingham (863)
  • Atlanta (822)
  • Decatur (448)

Most Visited Pages

  • Business Home (1,070)
  • MBA Home (1,070)
  • MBA Concentrations (618)
  • MBA Admissions Requirements (524)
  • Management-Marketing Majors (467)

Unique Pageviews: 8,079

% of Total: 1.42% (567,049)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,052)
  • Atlanta (924)
  • Huntsville (799)
  • Birmingham (795)
  • Decatur (426)

Most Visited Pages

  • Nursing Home (1,432)
  • Traditional BSN (796)
  • Accelerated Option (785)
  • RN to BSN Online (747)
  • RN to MSN Online (692)

Unique Pageviews: 4,142

% of Total: 0.73% (567,049)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,434)
  • India (708)
  • Nepal (221)
  • Saudi Arabia (214)
  • Columbia (93)

Most Visited Pages

  • Admissions (754)
  • Costs (604)
  • International Home (389)
  • Graduate Admissions (332)
  • Undergraduate Admissions (175)

Unique Pageviews: 30,071

% of Total: 4.99% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (14,340)
  • Atlanta (4,859)
  • Birmingham (3,060)
  • Huntsville (2,716)
  • Muscle Shoasl (880)

Most Visited Pages

  • Parking Regulations (2,187)
  • Police (1,199)
  • Residence Halls (1,198)
  • Carrer (1,186)
  • Vehicle Registration (1,156)