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Digital Communications Monitor (December 2015)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 316,231

% of Total: 82.42% (383,696)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (64,305)
  • Atlanta (22,896)
  • Huntsville (18,486)
  • Birmingham (17,881)
  • Muscle Shoals (15,299)

Top Landing Pages

  • Main Home (167,546)
  • Admissions Home (4,161)
  • Scholarships (3,775)
  • Exam Schedule (2,911)
  • Academic Calendar (2,626)

Unique Pageviews: 21,710

% of Total: 5.66% (383,696)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (3,822)
  • Huntsville (1,483)
  • Atlanta (1,440)
  • Birmingham (1,295)
  • Muscle Shoals (917)

Most Visited Pages

  • Arts/Sci Home (686)
  • Departments/Undergraduate Majors (401)
  • Criminal Justice (366)
  • Newsletter (307)
  • Music Home (289)

Unique Pageviews: 6,569

% of Total: 1.71% (383,696)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,216)
  • Muscle Shoals (516)
  • Atlanta (488)
  • Birmingham (438)
  • Huntsville (411)

Most Visited Pages

  • Education Home (694)
  • 2014 Teacher Education Checklists (666)
  • Graduate Programs (422)
  • TK20 (421)
  • Elementary Education (397)

Unique Pageviews: 482

% of Total: 0.13% (383,696)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (48)
  • Birmingham (39)
  • Gottingen (30)
  • Muscle Shoals (27)
  • Atlanta (21)

Most Visited Pages

  • Giftbay Home (244)
  • Art/Sci Home (47)
  • Business Home (27)
  • Library Home (25)
  • Athletics Home (20)

Unique Pageviews: 12,108

% of Total: 3.16% (383,696)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (1,025)
  • Florence (956)
  • Atlanta (810)
  • Birmingham (782)
  • Decatur (495)

Most Visited Pages

  • Admissions Home (2,654)
  • Costs/Expenses (2,106)
  • New Freshmen (1,974)
  • Transfer Students (1,053)
  • How to Apply (785)

Unique Pageviews: 11,007

% of Total: 2.87% (383,696)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,746)
  • Huntsville (1,170)
  • Atlanta (640)
  • Birmingham (622)
  • Decatur (362)

Most Visited Pages

  • MBA Home (864)
  • Business Home (759)
  • MBA Concentrations (525)
  • MBA Admissions Requirements (426)
  • I Want an MBA (360)

Unique Pageviews: 5,993

% of Total: 1.56% (383,696)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (678)
  • Atlanta (661)
  • Florence (496)
  • Birmingham (461)
  • Muscle Shoals (248)

Most Visited Pages

  • Nursing Home (1,243)
  • Traditional BSN (603)
  • Accelerated Option (569)
  • RN to MSN Online (462)
  • RN to BSN Online (444)

Unique Pageviews: 3,356

% of Total: 0.87% (383,696)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,014)
  • India (466)
  • Nepal (139)
  • Saudi Arabia (136)
  • Japan (130)

Most Visited Pages

  • Admissions (524)
  • Graduate (257)
  • Costs (253)
  • International Home (229)
  • Scholarships (191)

Unique Pageviews: 13,042

% of Total: 3.40% (383,696)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (3,134)
  • Huntsville (1,379)
  • Atlanta (1,276)
  • Birmingham (1,011)
  • Decatur (620)

Most Visited Pages

  • Residence Halls (803)
  • Career (538)
  • HousingFaciMgmt Applications (538)
  • HousingFaciMgmt (428)
  • Police (373)