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Digital Communications Monitor (February 2016)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 378,765

% of Total: 69.93% (541,611)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (102,101)
  • Atlanta (27,653)
  • Birmingham (19,437)
  • Huntsville (16,827)
  • Muscle Shoals (11,993)

Top Landing Pages

  • Main Home (200,681)
  • Registrar Spring Calendar (4,327)
  • Lion Cam (3,792)
  • Admissions Home (3,435)
  • Scholarships (3,081)

Unique Pageviews: 24,865

% of Total: 4.59% (541,611)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (4,946)
  • Atlanta (1,749)
  • Huntsville (1,537)
  • Birmingham (1,321)
  • Decatur (876)

Most Visited Pages

  • Arts/Sci Home (726)
  • Math Contest (625)
  • Music Calendar (615)
  • Music Home (604)
  • Criminal Justice (431)
  • Depts. & Undergrad Majors (403)

Unique Pageviews: 6,970

% of Total: 1.29% (541,872)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,590)
  • Huntsville (563)
  • Birmingham (459)
  • Atlanta (437)
  • Muscle Shoals (386)

Most Visited Pages

  • Education Home (640)
  • 2014 Teacher Education Checklists (535)
  • Graduate Programs (463)
  • Secondary Education (421)
  • Faculty/Staff (419)

Unique Pageviews: 462

% of Total: 0.09% (541,611)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (89)
  • Atlanta (38)
  • Birmingham (27)
  • Corinth (18)
  • Huntsville (12)

Most Visited Pages

  • Giftbay Home (242)
  • Athletics Home (35)
  • Art/Sci Home (25)
  • Library Home (25)
  • Education Home (20)

Unique Pageviews: 12,361

% of Total: 2.28% (541,872)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (932)
  • Atlanta (752)
  • Florence (742)
  • Birmingham (670)
  • Decatur (402)

Most Visited Pages

  • Costs/Expenses (2,401)
  • Admissions Home (2,255)
  • New Freshmen (2,003)
  • Transfer Students (1,006)
  • Contact Admissions (593)

Unique Pageviews: 12,035

% of Total: 2.22% (541,611)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,949)
  • Huntsville (953)
  • Birmingham (716)
  • Atlanta (691)
  • Decatur (365)

Most Visited Pages

  • MBA Home (863)
  • Business Home (853)
  • MBA Concentrations (516)
  • Certificate/Non-degree (443)
  • MBA Admissions Requirements (423)

Unique Pageviews: 6,863

% of Total: 1.27% (541,872)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (914)
  • Birmingham (529)
  • Atlanta (503)
  • Huntsville (436)
  • Decatur (215)

Most Visited Pages

  • Nursing Home (1,531)
  • Traditional BSN (756)
  • Accelerated Option (544)
  • RN to MSN Online (511)
  • RN to BSN Online (462)

Unique Pageviews: 4,287

% of Total: 0.79% (541,611)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,558)
  • India (623)
  • Nepal (304)
  • Bangladesh (122)
  • Nigeria (119)

Most Visited Pages

  • Admissions (119)
  • Graduate (423)
  • International Home (315)
  • Undergraduate (277)
  • Costs (275)

Unique Pageviews: 23,439

% of Total: 4.33% (541,611)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (10,119)
  • Atlanta (2,804)
  • Birmingham (1,741)
  • Huntsville (1,550)
  • Decatur (723)

Most Visited Pages

  • ResSports Calendar (1,009)
  • Residence Halls (872)
  • Intramural Sports (751)
  • Career (725)
  • RecSports Home (627)