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Digital Communications Monitor (July 2018)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact the Web Team and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 299,212

% of Total: 61.04% (490,150)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (219,586)
  • Birmingham (39,615)
  • Atlanta (37,097)
  • Huntsville (29,815)
  • Muscle Shoals (19,916)

Top Landing Pages

  • Main Home (73,987)
  • Main Home Alt. (17,799)
  • ? (12,016)
  • Search (10,621)
  • Calendar (7,203)

Unique Pageviews: 26,985

% of Total: 5.51% (490,150)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (10,184)
  • Birmingham (2,109)
  • Atlanta (1,870)
  • Huntsville (1,439)
  • Muscle Shoals (1,216)

Most Visited Pages

  • Art/Sci Home (931)
  • History of Mascots (592)
  • Depts. & Undergrad. Majors (584)
  • Faculty & Staff (522)
  • Criminal Justice Degree (465)

Unique Pageviews: 7,556

% of Total: 1.54% (490,150)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,384)
  • Birmingham (698)
  • Atlanta (531)
  • Muscle Shoals (506)
  • Huntsville (489)

Most Visited Pages

  • Education Home (834)
  • Educator Prep Checklists (802)
  • Faculty & Staff (468)
  • Master's in Ed Offerings (417)
  • Master's in Counselor Ed (394)

Unique Pageviews: 194

% of Total: 0.04% (490,150)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (40)
  • Atlanta (12)
  • Birmingham (9)
  • Huntsville (8)
  • Auburn (6)

Unique Pageviews: 10,508

% of Total: 2.14% (490,150)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,527)
  • Birmingham (881)
  • Huntsville (862)
  • Atlanta (803)
  • Muscle Shoals (343)

Most Visited Pages

  • Costs/Expenses (1,926)
  • Admissions Home (1,890)
  • First-time Freshmen (1,455)
  • Transfer Students (918)
  • International Admissions (638)

Unique Pageviews: 24,276

% of Total: 4.95% (490,150)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (3,586)
  • Atlanta (2,372)
  • Huntsville (1,496)
  • Birmingham (1,474)
  • Nashville (946)

Most Visited Pages

  • MBA Home (3,800)
  • Online BBA (2,715)
  • MBA Home Alt (1,417)
  • Accounting Career Program (1,395)
  • Affordable Options (1,216)

Unique Pageviews: 6,994

% of Total: 1.43% (490,150)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,475)
  • Birmingham (810)
  • Atlanta (621)
  • Huntsville (504)
  • Tupelo (302)

Most Visited Pages

  • Nursing Home (1,299)
  • BSN Degree (764)
  • BSN Accelerated Option (698)
  • Traditional BSN (635)
  • RN to BSN Online (623)

Unique Pageviews: 4,497

% of Total: 0.92% (490,150)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,696)
  • China (857)
  • India (503)
  • Japan (415)
  • Saudi Arabia (249)

Most Visited Pages

  • Admissions (638)
  • Before You Arrive (554)
  • International Affairs (369)
  • Immunization Requirements (275)
  • International Housing Options (274)

Unique Pageviews: 41,112

% of Total: 8.39% (490,150)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (9,908)
  • Birmingham (4,522)
  • Atlanta (3,976)
  • Huntsville (3,581)
  • Madison (1,466)

Most Visited Pages

  • Live On at UNA (3,264)
  • Move-In Schedule (2,865)
  • Residence Halls (1,920)
  • Career Center (1,209)
  • Mattielou Hall (1,110)