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Digital Communications Monitor (October 2018)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact the Web Team and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 399,996

% of Total: 63.24% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (394,641)
  • Atlanta (45,898)
  • Birmingham (44,043)
  • Huntsville (25,883)
  • Muscle Shoals (22,570)

Top Landing Pages

  • Main Home (135,927)
  • ? (23,317)
  • ITS (17,676)
  • Search (15,775)
  • Calendar (13,840)

Unique Pageviews: 35,386

% of Total: 5.69% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (17,855)
  • Atlanta (2,671)
  • Birmingham (2,608)
  • Huntsville (1,505)
  • Muscle Shoals (1,143)

Most Visited Pages

  • Art/Sci Home (950)
  • Dept. of Music (841)
  • Faculty & Staff (609)
  • Criminal Justice Degree (556)
  • History of our Live Mascots (523)

Unique Pageviews: 9,849

% of Total: 1.56% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (5,039)
  • Atlanta (911)
  • Birmingham (633)
  • Muscle Shoals (601)
  • Huntsville (388)

Most Visited Pages

  • Welcome to Tk20 (1,179)
  • Education Home (1,132)
  • Educator Prep Checklists (1,020)
  • Faculty & Staff (596)
  • Department of Sec. Ed (467)

Unique Pageviews: 492

% of Total: 0.08% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (91)
  • Birmingham (43)
  • Hoover (38)
  • Trussville (22)
  • Huntsville (19)

Unique Pageviews: 2,326

% of Total: 0.37% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (839)
  • Huntsville (202)
  • Birmingham (167)
  • Atlanta (118)
  • Madison (81)

Most Visited Pages

  • Honors College (560)
  • Scholarships (480)
  • Honors Application (275)
  • Prospective Students (218)
  • Curriculum Options (140)

Unique Pageviews: 12,422

% of Total: 1.96% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,990)
  • Birmingham (937)
  • Atlanta (838)
  • Huntsville (798)
  • Decatur (461)

Most Visited Pages

  • Costs/Expenses (2,057)
  • Why North Alabama? (2,002)
  • First-time Freshmen (1,968)
  • Transfer Students (916)
  • International Admissions (736)

Unique Pageviews: 27,656

% of Total: 4.37% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,704)
  • Atlanta (2,924)
  • Birmingham (1,627)
  • Huntsville (935)
  • Nashville (794)

Most Visited Pages

  • Earn Your MBA (7,308)
  • College of Business (1,390)
  • Accounting Career Program (1,293)
  • MBA Home (1,291)
  • Affordable Options (1,116)

Unique Pageviews: 8,340

% of Total: 1.32% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,606)
  • Atlanta (728)
  • Birmingham (695)
  • Huntsville (502)
  • Decatur (343)

Most Visited Pages

  • Nursing Home (1,842)
  • BSN Degree (1,048)
  • Traditional BSN Curriculum (858)
  • BSN Accelerated Option (690)
  • RN to BSN Online (535)

Unique Pageviews: 4,010

% of Total: 0.63% (632,470)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (3,381)
  • India (369)
  • Vietnam (208)
  • Japan (157)
  • Mexico (150)

Most Visited Pages

  • Admissions (736)
  • International Affairs (478)
  • Undergraduate Admissions (310)
  • Graduate Admissions (257)
  • ESL (237)

Unique Pageviews: 35,584

% of Total: 5.63% (632,470)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (18,655)
  • Atlanta (3,484)
  • Birmingham (3,271)
  • Huntsville (1,540)
  • Decatur (884)

Most Visited Pages

  • SGA (2,027)
  • Live On at UNA (1,729)
  • Career Center (1,360)
  • LionJobs (1,252)
  • Intramural Sports Program (1,130)