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Digital Communications Monitor (October 2017)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact the Web Team and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 393,194

% of Total: 61.85% (635,743)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (430,990)
  • Atlanta (37,428)
  • Birmingham (34,607)
  • Muscle Shoals (26,261)
  • Huntsville (25,543)

Top Landing Pages

  • Main Home (149,466)
  • ITS (23,725)
  • Calendar (15,676)
  • Search (13,511)
  • Library Home (8,679)

Unique Pageviews: 37,237

% of Total: 5.86% (635,743)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (17,296)
  • Atlanta (2,379)
  • Birmingham (2,279)
  • Huntsville (1,604)
  • Muscle Shoals (1,242)

Most Visited Pages

  • Arts/Sci Home (1,000)
  • Music Home (726)
  • Criminal Justice Home (719)
  • Depts and Undergrad Majors (645)
  • Degree Programs (604)

Unique Pageviews: 10,076

% of Total: 1.58% (635,743)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (4,491)
  • Atlanta (733)
  • Muscle Shoals (731)
  • Birmingham (640)
  • Huntsville (484)

Most Visited Pages

  • Education Home (1,090)
  • Welcome to Tk20 (1,036)
  • Educator Preparation (961)
  • Elementary Education (946)
  • Faculty/Staff (612)

Unique Pageviews: 482

% of Total: 0.08% (635,743)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (174)
  • Huntsville (32)
  • Atlanta (29)
  • Birmingham (28)
  • Decatur (18)

Unique Pageviews: 14,694

% of Total: 2.31% (635,743)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,228)
  • Huntsville (1,177)
  • Atlanta (860)
  • Birmingham (857)
  • Decatur (553)

Most Visited Pages

  • Admissions Home (3,026)
  • First-time Freshmen (2,804)
  • Costs/Expenses (2,345)
  • Transfer Students (1,100)
  • International Admissions (1,018)

Unique Pageviews: 19,023

% of Total: 2.99% (635,743)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,495)
  • Huntsville (1,122)
  • Atlanta (957)
  • Birmingham (856)
  • Muscle Shoals (605)

Most Visited Pages

  • MBA Home (1,459)
  • Business Home (1,368)
  • Accounting Career Program (1,160)
  • MBA Options (744)
  • MBA Concentrations (723)

Unique Pageviews: 8,766

% of Total: 1.38% (635,743)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,071)
  • Atlanta (798)
  • Birmingham (664)
  • Huntsville (658)
  • Muscle Shoals (319)

Most Visited Pages

  • Nursing Home (1,937)
  • Traditional BSN (1,192)
  • Traditional BSN Curriculum (819)
  • BSN Accelerated Option (797)
  • RN to BSN Online (408)

Unique Pageviews: 4,779

% of Total: 0.75% (635,743)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (3,259)
  • India (794)
  • Nigeria (225)
  • Nepal (214)
  • Japan (204)

Most Visited Pages

  • Admissions (1,018)
  • Undergrad Admissions (428)
  • International Home (406)
  • Scholarship Application (364)
  • Graduate (309)

Unique Pageviews: 31,754

% of Total: 4.99% (635,743)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (16,689)
  • Atlanta (2,514)
  • Birmingham (2,185)
  • Huntsville (1,582)
  • Muscle Shoals (1,124)

Most Visited Pages

  • Career Center (1,701)
  • Housing Home (1,610)
  • LionJobs (1,429)
  • Fraternity & Sorority (1,100)
  • Intramural Sports (962)