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Digital Communications Monitor (April 2018)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact the Web Team and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 355,501

% of Total: 62.66% (567,312)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (361,024)
  • Atlanta (37,159)
  • Birmingham (31,822)
  • Muscle Shoals (22,285)
  • Huntsville (21,878)

Top Landing Pages

  • Main Home (128,835)
  • ITS (22,166)
  • ? (10,726)
  • Library (9,137)
  • Calendar (7,624)

Unique Pageviews: 33,872

% of Total: 5.97% (567,312)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (15,127)
  • Atlanta (2,420)
  • Birmingham (2,365)
  • Huntsville (1,374)
  • Muscle Shoals (1,139)

Most Visited Pages

  • Music Home (974)
  • Art/Sci Home (807)
  • Criminal Justice Home (626)
  • Degree Programs (547)
  • History of Mascots (542)

Unique Pageviews: 10,788

% of Total: 1.90% (567,312)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (4,714)
  • Atlanta (794)
  • Birmingham (687)
  • Muscle Shoals (646)
  • Huntsville (529)

Most Visited Pages

  • Education Home (641)
  • Welcome to Tk20 (592)
  • Elementary Education (577)
  • Educator Preparation (555)
  • Educator Prep Checklists (444)

Unique Pageviews: 1,330

% of Total: 0.23% (567,312)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (482)
  • Birmingham (89)
  • Huntsville (66)
  • Atlanta (66)
  • Muscle Shoals (42)

Unique Pageviews: 11,865

% of Total: 2.09% (567,312)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,630)
  • Huntsville (798)
  • Birmingham (788)
  • Atlanta (702)
  • Muscle Shoals (468)

Most Visited Pages

  • Costs/Expenses (2,150)
  • Admissions Home (1,976)
  • First-time Freshmen (1,569)
  • Transfer Students (1,304)
  • Contact Admissions (613)

Unique Pageviews: 24,498

% of Total: 4.32% (567,312)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,111)
  • Atlanta (1,552)
  • Birmingham (1,289)
  • Huntsville (1,238)
  • Muscle Shoals (581)

Most Visited Pages

  • MBA Home (3,069)
  • Business Home (1,507)
  • Accounting Career Program (1,469)
  • MBA Home (1,307)
  • Affordable Options (887)

Unique Pageviews: 7,387

% of Total: 1.3% (567,312)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,781)
  • Atlanta (660)
  • Birmingham (529)
  • Huntsville (419)
  • Decatur (237)

Most Visited Pages

  • Nursing Home (1,602)
  • Traditional BSN (848)
  • Traditional BSN Accelerated Option (718)
  • Traditional BSN Curriculum (669)
  • MSN Online (463)

Unique Pageviews: 3,827

% of Total: 0.67% (567,312)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (3,499)
  • India (677)
  • Nigeria (148)
  • Nepal (146)
  • Japan (122)

Most Visited Pages

  • Admissions (455)
  • International Home (434)
  • International Admissions (287)
  • Undergrad Admissions (209)
  • Graduate Admissions (199)

Unique Pageviews: 32,531

% of Total: 5.73% (567,312)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (13,992)
  • Atlanta (3,115)
  • Birmingham (2,393)
  • Huntsville (2,011)
  • Muscle Shoals (948)

Most Visited Pages

  • Live On at UNA (2,534)
  • Residence Halls (1,454)
  • Fraternity & Sorority Life (1,153)
  • Career Center (981)
  • LionJobs (888)