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Digital Communications Monitor (January 2016)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 449,369

% of Total: 77.08% (582,968)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (114,814)
  • Atlanta (35,104)
  • Birmingham (27,453)
  • Huntsville (23,703)
  • Muscle Shoals (15,890)

Top Landing Pages

  • Main Home (243,728)
  • Admissions Home (4,921)
  • Class Schedule (3,989)
  • Lion Cam (3,980)
  • Registrar Spring Calendar (3,567)

Unique Pageviews: 26,946

% of Total: 4.62% (582,968)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,296)
  • Atlanta (2,102)
  • Huntsville (2,027)
  • Birmingham (1,629)
  • Muscle Shoals (962)

Most Visited Pages

  • Arts/Sci Home (721)
  • Criminal Justice (467)
  • Music Home (445)
  • Music Calendar (442)
  • Social Work Requirements (399)
  • Plagiarism Policies (390)

Unique Pageviews: 8,592

% of Total: 1.47% (582,968)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,982)
  • Huntsville (746)
  • Atlanta (632)
  • Birmingham (538)
  • Muscle Shoals (439)

Most Visited Pages

  • Education Home (827)
  • 2014 Teacher Education Checklists (798)
  • Elementary Education (526)
  • Graduate Programs (523)
  • Secondary Education (507)

Unique Pageviews: 465

% of Total: 0.08% (582,968)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (60)
  • Atlanta (39)
  • Birmingham (26)
  • Huntsville (16)
  • St. Petersburg (13)

Most Visited Pages

  • Giftbay Home (245)
  • Library Home (34)
  • Athletics Home (33)
  • Art/Sci Home (20)
  • Business Home (20)

Unique Pageviews: 15,174

% of Total: 2.60% (582,968)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,301)
  • Huntsville (1,283)
  • Birmingham (1,064)
  • Atlanta (1,046)
  • Athens (541)

Most Visited Pages

  • Admissions Home (3,128)
  • Costs/Expenses (2,790)
  • New Freshmen (2,304)
  • Transfer Students (1,244)
  • Contact Admissions (887)

Unique Pageviews: 13,615

% of Total: 2.34% (582,968)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,703)
  • Huntsville (1,435)
  • Atlanta (953)
  • Birmingham (750)
  • Decatur (492)

Most Visited Pages

  • MBA Home (1,049)
  • Business Home (973)
  • MBA Concentrations (637)
  • MBA Admissions Requirements (477)
  • Management/Marketing Majors (468)

Unique Pageviews: 7,491

% of Total: 1.28% (582,968)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (827)
  • Huntsville (812)
  • Birmingham (676)
  • Atlanta (636)
  • Decatur (248)

Most Visited Pages

  • Nursing Home (1,638)
  • Accelerated Option (692)
  • Traditional BSN (611)
  • RN to MSN Online (569)
  • RN to BSN Online (559)

Unique Pageviews: 4,843

% of Total: 0.83% (582,968)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (3,182)
  • India (572)
  • Nepal (416)
  • Saudi Arabia (142)
  • Bangladesh (138)

Most Visited Pages

  • Admissions (746)
  • Graduate (370)
  • International Home (354)
  • Costs (340)
  • Scholarships (309)

Unique Pageviews: 23,345

% of Total: 4.00% (582,968)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (9,280)
  • Atlanta (3,337)
  • Birmingham (2,188)
  • Huntsville (1,663)
  • Muscle Shoals (901)

Most Visited Pages

  • Residence Halls (932)
  • Vehicle Registration (903)
  • RecSports (798)
  • ResSports Calendar (768)
  • Career (709)