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Digital Communications Monitor (July. 2015)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 311,175

% of Total: 78.97% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (54,613)
  • Huntsville (22,052)
  • Atlanta (20,889)
  • Birmingham (18,312)
  • Decatur (10,397)

Top Landing Pages

  • Main Home (161,398)
  • HR Employment (3,982)
  • Admissions Home (3,398)
  • Tuition (3,101)
  • Class Schedule (2,793)

Unique Pageviews: 19,975

% of Total: 5.07% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (4,382)
  • Huntsville (1,818)
  • Atlanta (1,539)
  • Birmingham (1,236)
  • Decatur (875)

Most Visited Pages

  • Arts/Sci Home (891)
  • Music/Theatre Calendar (646)
  • Departments/Undergraduate Majors (576)
  • Preprofessional programs (358)
  • Music Home (301)

Unique Pageviews: 7,125

% of Total: 1.81% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,252)
  • Huntsville (715)
  • Atlanta (678)
  • Birmingham (498)
  • Decatur (303)

Most Visited Pages

  • Education Home (735)
  • 2014 Teacher Education Checklists (729)
  • Online Programs (607)
  • Faculty/Staff (438)
  • Graduate Programs (436)

Unique Pageviews: 327

% of Total: 0.08% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Atlanta (34)
  • Florence (28)
  • Birmingham (25)
  • Valdosta (15)
  • Huntsville (13)

Most Visited Pages

  • Giftbay Home (216)
  • Business Home (20)
  • Arts/Sciences Home (18)
  • Athletics Home (11)
  • Library Home (9)

Unique Pageviews: 14,442

% of Total: 3.67% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (1,452)
  • Florence (1,420)
  • Atlanta (1,149)
  • Birmingham (1,096)
  • Decatur (566)

Most Visited Pages

  • Costs/Expenses (3,209)
  • Admissions Home (2,342)
  • New Freshmen (1,698)
  • Transfer Students (1,232)
  • Request Info (1,071)

Unique Pageviews: 12,395

% of Total: 3.15% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,935)
  • Huntsville (1,083)
  • Birmingham (792)
  • Decatur (665)
  • Atlanta (634)

Most Visited Pages

  • MBA Home (1,033)
  • Business Home (990)
  • MBA Concentrations (591)
  • MBA Admissions Requirements (536)
  • Certificate/Non-Degree (468)

Unique Pageviews: 7,305

% of Total: 1.85% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Atlanta (748)
  • Birmingham (718)
  • Huntsville (668)
  • Florence (627)
  • Decatur (316)

Most Visited Pages

  • Nursing Home (1,282)
  • RN to MSN Online (712)
  • RN to BSN Online (684)
  • Accelerated Option (624)
  • Traditional BSN (624)

Unique Pageviews: 3,967

% of Total: 1.01% (394,021)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,074)
  • India (835)
  • Nepal (218)
  • China (209)
  • Japan (194)

Most Visited Pages

  • Admissions (799)
  • Costs (486)
  • Graduate Admissions (322)
  • International Home (322)
  • Undergraduate Admissions (213)

Unique Pageviews: 19,680

% of Total: 4.99% (394,021)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (3,714)
  • Huntsville (2,607)
  • Atlanta (2,285)
  • Birmingham (1,853)
  • Decatur (1,165)

Most Visited Pages

  • Career (1,322)
  • Residence Halls (1,231)
  • Apartments (591)
  • Police (540)
  • Career - Resume Samples (533)