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Digital Communications Monitor (June 2017)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact the Web Team and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 240,748

% of Total: 60.52% (397,775)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (178,548)
  • Birmingham (25,169)
  • Huntsville (24,273)
  • Houston (19,706)
  • Muscle Shoals (15,909)

Top Landing Pages

  • Main Home (90,481)
  • Search (12,057)
  • ITS (5,765)
  • Directory (4,209)
  • Calendar (4,203)

Unique Pageviews: 22,879

% of Total: 5.75% (397,775)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,037)
  • Huntsville (1,423)
  • Birmingham (1,341)
  • Houston (1,137)
  • Muscle Shoals (1,014)

Most Visited Pages

  • UNA ROTC (727)
  • Arts/Sci Home (726)
  • Criminal Justice Home (475)
  • Depts. & Undergrad Majors (447)
  • Degree Programs (376)

Unique Pageviews: 7,238

% of Total: 1.82% (397,775)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,111)
  • Huntsville (607)
  • Muscle Shoals (557)
  • Houston (509)
  • Birmingham (498)

Most Visited Pages

  • Education Home (720)
  • Elementary Education (690)
  • Graduate Programs (560)
  • Secondary Education (413)
  • Faculty/Staff (404)

Unique Pageviews: 389

% of Total: 0.10% (397,775)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (150)
  • Birmingham (31)
  • Huntsville (23)
  • Vadodara (20)
  • Houston (16)

Unique Pageviews: 10,352

% of Total: 2.60% (397,775)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,664)
  • Huntsville (755)
  • Birmingham (656)
  • Houston (476)
  • Muscle Shoals (291)

Most Visited Pages

  • Admissions Home (1,936)
  • Costs/Expenses (1,809)
  • First-time Freshmen (1,412)
  • Transfer Students (1,003)
  • International Admissions (749)

Unique Pageviews: 13,838

% of Total: 3.48% (397,775)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,671)
  • Huntsville (1,084)
  • Birmingham (860)
  • Houston (572)
  • Muscle Shoals (404)

Most Visited Pages

  • MBA Home (1,378)
  • Business Home (978)
  • MBA Concentrations (685)
  • MBA Options (622)
  • MBA Admissions (414)

Unique Pageviews: 6,080

% of Total: 1.53% (397,775)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (933)
  • Birmingham (516)
  • Huntsville (480)
  • Houston (317)
  • Atlanta (206)

Most Visited Pages

  • Nursing Home (1,358)
  • Traditional BSN (647)
  • Accelerated Option (632)
  • Traditional BSN Curriculum (434)
  • RN to MSN Online (407)

Unique Pageviews: 4,400

% of Total: 1.11% (397,775)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (3,034)
  • India (669)
  • Taiwan (246)
  • Nigeria (183)
  • Japan (156)

Most Visited Pages

  • Admissions (749)
  • International Home (433)
  • Housing (398)
  • Graduate (268)
  • Undergraduate (264)

Unique Pageviews: 35,521

% of Total: 8.93% (397,775)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (8,444)
  • Huntsville (3,230)
  • Birmingham (2,863)
  • Houston (2,163)
  • Decatur (1,097)

Most Visited Pages

  • Housing Home (3,340)
  • Res Hall Application (1,591)
  • Res Hall Home (1,413)
  • Move-In Schedule (1,194)
  • Career Center (1,157)