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Digital Communications Monitor (May 2016)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 387,157

% of Total: 78.57% (492,724)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (59,712)
  • Huntsville (16,664)
  • Muscle Shoals (10,594)
  • Birmingham (8,118)
  • Killen (8,108)

Top Landing Pages

  • Main Home (195,746)
  • Calendar (4,876)
  • Schedule of Classes (3,772)
  • Admissions (3,601)
  • Graduation Info (3,347)

Unique Pageviews: 23,538

% of Total: 4.78% (492,724)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (4,159)
  • Atlanta (1,667)
  • Huntsville (1,390)
  • Birmingham (1,300)
  • Decatur (1,137)

Most Visited Pages

  • Arts/Sci Home (693)
  • Criminal Justice (459)
  • Depts. & Undergrad Majors (413)
  • Music Calendar (389)
  • Music Home (343)

Unique Pageviews: 8,445

% of Total: 1.71% (492,724)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,460)
  • Huntsville (579)
  • Muscle Shoals (579)
  • Birmingham (543)
  • Atlanta (540)

Most Visited Pages

  • Education Home (727)
  • 2014 Teacher Education Checklists (684)
  • Graduate Programs (640)
  • Elementary Education (501)
  • TK20 (484)

Unique Pageviews: 315

% of Total: 0.06% (492,724)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (48)
  • Huntsville (26)
  • Atlanta (15)
  • Birmingham (13)
  • Decatur (11)

Unique Pageviews: 12,669

% of Total: 2.57% (492,724)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,117)
  • Huntsville (955)
  • Birmingham (783)
  • Atlanta (618)
  • Muscle Shoals (403)

Most Visited Pages

  • Costs/Expenses (2,354)
  • Admissions Home (2,281)
  • New Freshmen (1,943)
  • Transfer Students (1,285)
  • Contact Admissions (729)

Unique Pageviews: 14,709

% of Total: 2.99% (492,724)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,258)
  • Huntsville (1,225)
  • Birmingham (961)
  • Atlanta (662)
  • Decatur (475)

Most Visited Pages

  • MBA Home (1,306)
  • Business Home (1,022)
  • MBA Concentrations (699)
  • I Want an MBA (689)
  • MBA Admissions Requirements (687)

Unique Pageviews: 7,729

% of Total: 1.57% (492,724)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (818)
  • Birmingham (707)
  • Atlanta (589)
  • Huntsville (531)
  • Decatur (455)

Most Visited Pages

  • Nursing Home (1,548)
  • RN to MSN Online (704)
  • MSN Online (605)
  • Accelerated Option (601)
  • RN to BSN Online (566)

Unique Pageviews: 4,337

% of Total: 0.88% (492,724)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,319)
  • India (642)
  • Nepal (381)
  • Taiwan (226)
  • China (166)

Most Visited Pages

  • Admissions (746)
  • Graduate (453)
  • International Home (396)
  • Scholarships (287)
  • Undergraduate (249)

Unique Pageviews: 20,136

% of Total: 4.09% (492,724)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (4,163)
  • Huntsville (1,839)
  • Atlanta (1,532)
  • Birmingham (1,505)
  • Decatur (834)

Most Visited Pages

  • LiveOn Home (946)
  • Residence Halls (937)
  • LiveOn Application Info (878)
  • Housing Fac Mgmt - Important Dates (635)
  • Career (544)