Digital Communications Monitor (November 2015)
Please consider the following 3 ideas when reviewing these metrics:
The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.
- Study these numbers monthly. See what insights you can determine from them.
- Make note of how these numbers change based on your targeted events/marketing efforts.
- Fine-tune the graphics and text on your pages regularly to have the most impact.
UNA.edu
Unique Pageviews: 403,355
% of Total: 73.06% (552,086)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (109,306)
- Atlanta (29,845)
- Huntsville (20,554)
- Birmingham (18,937)
- Muscle Shoals (14,940)
Top Landing Pages
- Main Home (217,378)
- Admissions Home (7,214)
- Scholarships (5,093)
- Lion Cam (4,731)
- Library (4,016)
Arts & Sciences
Unique Pageviews: 25,404
% of Total: 4.60% (552,086)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (6,843)
- Atlanta (1,931)
- Huntsville (1,753)
- Birmingham (1,362)
- Muscle Shoals (1,097)
Most Visited Pages
- Arts/Sci Home (908)
- Preprofessional programs (863)
- Music Home (619)
- Departments/Undergraduate Majors (610)
- Criminal Justice (438)
Education
Unique Pageviews: 8,859
% of Total: 1.60% (552,086)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (2,268)
- Atlanta (695)
- Huntsville (562)
- Muscle Shoals (554)
- Decatur (528)
Most Visited Pages
- Education Home (989)
- 2014 Teacher Education Checklists (873)
- TK20 (604)
- Secondary Education (566)
- Faculty/Staff (545)
Giftbay
Unique Pageviews: 465
% of Total: 0.08% (552,086)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (52)
- Birmingham (42)
- Atlanta (34)
- Huntsville (17)
- Russellville (17)
Most Visited Pages
- Giftbay Home (260)
- Athletics Home (29)
- Library Home (28)
- Art/Sci Home (23)
- Nursing Home (20)
Admissions
Unique Pageviews: 18,574
% of Total: 3.36% (552,086)
Device Category
desktop
mobile
tablet
Top Cities
- Huntsville (1,743)
- Florence (1,624)
- Birmingham (1,306)
- Atlanta (1,194)
- Decatur (700)
Most Visited Pages
- Admissions Home (4,243)
- New Freshmen (3,585)
- Costs/Expenses (3,020)
- How to Apply (1,703)
- Transfer Students (1,269)
Business
Unique Pageviews: 13,005
% of Total: 2.36% (552,086)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (2,609)
- Huntsville (1,237)
- Atlanta (866)
- Birmingham (706)
- Decatur (521)
Most Visited Pages
- Business Home (981)
- MBA Home (844)
- Management-Marketing Majors (504)
- MBA Concentrations (483)
- MBA Admissions Requirements (463)
Nursing
Unique Pageviews: 6,776
% of Total: 1.23% (552,086)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (884)
- Atlanta (710)
- Birmingham (701)
- Huntsville (548)
- Tupelo (258)
Most Visited Pages
- Nursing Home (1,587)
- Traditional BSN (727)
- BSN Curriculum (561)
- Accelerated Option (558)
- RN to MSN Online (495)
International
Unique Pageviews: 4,556
% of Total: 0.83% (552,086)
Device Category
desktop
mobile
tablet
Top Countries
- United States (2,932)
- India (512)
- Bangladesh (221)
- Nepal (200)
- Saudi Arabia (158)
Most Visited Pages
- Admissions (700)
- Costs (526)
- International Home (324)
- Graduate Admissions (311)
- Scholarships (307)
Student Affairs
Unique Pageviews: 16,732
% of Total: 3.03% (552,086)
Device Category
desktop
mobile
tablet
Top Cities
- Florence (6,154)
- Atlanta (2,037)
- Birmingham (1,380)
- Huntsville (1,287)
- Decatur (612)
Most Visited Pages
- Residence Halls (793)
- Career (704)
- Health Services (570)
- Police (551)
- Rec Sports Events (485)