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Digital Communications Monitor (November 2016)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact the Web Team and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 447,423

% of Total: 71.36% (626,962)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (85,506)
  • Muscle Shoals (15,568)
  • Huntsville (15,450)
  • Birmingham (7,787)
  • Decatur (7,053)

Top Landing Pages

  • Main Home (229,105)
  • Calendar (9,528)
  • Scholarships (5,571)
  • Admissions (5,437)
  • Class Schedule (4,707)

Unique Pageviews: 34,755

% of Total: 5.54% (626,962)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,395)
  • Atlanta (2,304)
  • Muscle Shoals (1,588)
  • Birmingham (1,542)
  • Huntsville (1,467)

Most Visited Pages

  • Arts/Sci Home (892)
  • Music Home (727)
  • Depts. & Undergrad Majors (704)
  • Criminal Justice (565)
  • Theatre Home (398)

Unique Pageviews: 8,411

% of Total: 1.34% (626,962)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,693)
  • Atlanta (699)
  • Muscle Shoals (498)
  • Birmingham (464)
  • Huntsville (436)

Most Visited Pages

  • Education Home (699)
  • Faculty/Staff (623)
  • Graduate Programs (600)
  • 2014 Teacher Education Checklists (590)
  • Elementary Education (534)

Unique Pageviews: 902

% of Total: 0.05% (665,894)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (171)
  • Birmingham (78)
  • Atlanta (76)
  • Muscle Shoals (37)
  • Huntsville (28)

Unique Pageviews: 15,383

% of Total: 2.45% (626,962)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,200)
  • Huntsville (1,043)
  • Birmingham (844)
  • Atlanta (827)
  • Athens (565)

Most Visited Pages

  • Admissions Home (3,056)
  • New Freshmen (2,891)
  • Costs/Expenses (2,496)
  • Transfer Students (1,248)
  • Apply to UNA (999)

Unique Pageviews: 13,840

% of Total: 2.21% (626,962)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,293)
  • Muscle Shoals (971)
  • Huntsville (956)
  • Atlanta (882)
  • Birmingham (827)

Most Visited Pages

  • Business Home (1,043)
  • MBA Home (922)
  • Management/Marketing Majors (527)
  • MBA Concentrations (448)
  • CS Major (440)

Unique Pageviews: 6,812

% of Total: 1.09% (626,962)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (700)
  • Birmingham (579)
  • Atlanta (538)
  • Huntsville (397)
  • Suffield (224)

Most Visited Pages

  • Nursing Home (1,672)
  • Traditional BSN (758)
  • Traditional BSN Curriculum (646)
  • RN-MSN Online (607)
  • Accelerated Option (597)

Unique Pageviews: 4,215

% of Total: 0.67% (626,962)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,301)
  • India (490)
  • Nepal (271)
  • South Korea (169)
  • Bangladesh (155)

Most Visited Pages

  • Admissions (707)
  • International Home (318)
  • Undergraduate (295)
  • Graduate (229)
  • Scholarships (216)

Unique Pageviews: 27,770

% of Total: 4.43% (626,962)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (7,616)
  • Atlanta (3,140)
  • Birmingham (2,592)
  • Huntsville (2,041)
  • Muscle Shoals (1,119)

Most Visited Pages

  • Housing Fac Mgmt - Important Dates (2,342)
  • LiveOn Home (1,012)
  • Residence Halls (830)
  • Residence Hall Application (745)
  • Career Home (675)