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Digital Communications Monitor (October 2015)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 412,638

% of Total: 70.60% (584,465)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (113,601)
  • Huntsville (29,644)
  • Atlanta (28,983)
  • Birmingham (17,764)
  • Muscle Shoals (11,242)

Top Landing Pages

  • Main Home (212,191)
  • International Scholarships (7,941)
  • Admissions Home (5,665)
  • Library (4,288)
  • Academic Calendar (3,618)

Unique Pageviews: 27,821

% of Total: 4.76% (584,465)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (7,890)
  • Huntsville (2,123)
  • Atlanta (2,061)
  • Birmingham (1,219)
  • Decatur (1,015)

Most Visited Pages

  • Preprofessional programs (976)
  • Arts/Sci Home (941)
  • Departments/Undergraduate Majors (692)
  • Music Home (505)
  • Psychology Major (440)

Unique Pageviews: 9,207

% of Total: 1.58% (584,465)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,399)
  • Huntsville (918)
  • Atlanta (644)
  • Muscle Shoals (434)
  • Birmingham (432)

Most Visited Pages

  • Education Home (958)
  • Graduate Programs (608)
  • Elementary Education (604)
  • 2014 Teacher Education Checklists (585)
  • Secondary Education (572)

Unique Pageviews: 506

% of Total: 0.09% (584,465)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (85)
  • Atlanta (61)
  • Huntsville (24)
  • Birmingham (23)
  • Montgomery (16)

Most Visited Pages

  • Giftbay Home (260)
  • Athletics Home (57)
  • Library Home (25)
  • Business Home (19)
  • Nursing Home (16)

Unique Pageviews: 17,414

% of Total: 2.98% (584,465)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (1,530)
  • Florence (1,501)
  • Birmingham (1,138)
  • Atlanta (835)
  • Decatur (790)

Most Visited Pages

  • Admissions Home (3,499)
  • Costs/Expenses (3,252)
  • New Freshmen (3,128)
  • How to Apply (1,412)
  • Transfer Students (1,137)

Unique Pageviews: 13,714

% of Total: 2.35% (584,465)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,813)
  • Huntsville (1,288)
  • Birmingham (836)
  • Atlanta (764)
  • Muscle Shoals (441)

Most Visited Pages

  • Business Home (1,019)
  • MBA Home (850)
  • Management-Marketing Majors (560)
  • MBA Concentrations (539)
  • MBA Admissions Requirements (473)

Unique Pageviews: 7,841

% of Total: 1.34% (584,465)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (905)
  • Atlanta (769)
  • Huntsville (656)
  • Birmingham (565)
  • Decatur (300)

Most Visited Pages

  • Nursing Home (1,740)
  • Traditional BSN (826)
  • Accelerated Option (747)
  • RN to MSN Online (574)
  • RN to BSN Online (572)

Unique Pageviews: 10,953

% of Total: 1.87% (584,465)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (4,213)
  • Bangladesh (3,133)
  • India (719)
  • Saudi Arabia (640)
  • Sri Lanka (550)

Most Visited Pages

  • Scholarships Home (3,624)
  • Scholarships for International Students (2,055)
  • Admissions (957)
  • Costs (606)
  • Study Abroad Scholarship (482)

Unique Pageviews: 19,863

% of Total: 3.40% (584,465)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (8,182)
  • Atlanta (2,614)
  • Huntsville (1,859)
  • Birmingham (1,502)
  • Decatur (730)

Most Visited Pages

  • Intramural Sports (847)
  • Career (780)
  • Residence Halls (654)
  • Rec Sports Events (640)
  • Health Services (617)