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Digital Communications Monitor (October 2016)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

NOTE: A city location of Boardman are not actual visits from that city. Rather, they are caused by a bot from Amazon.com's hosting service crawling our website over a 4-day period in October.

Unique Pageviews: 467,622

% of Total: 70.19% (666,268)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (87,760)
  • Muscle Shoals (16,149)
  • Huntsville (14,719)
  • Birmingham (7,872)
  • Decatur (7,420)

Top Landing Pages

  • Main Home (218,766)
  • Calendar (15,581)
  • Admissions (4,701)
  • Class Schedule (4,220)
  • Scholarships (3,985)

Unique Pageviews: 35,052

% of Total: 5.26% (665,903)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,155)
  • Atlanta (2,531)
  • Birmingham (2,118)
  • Huntsville (1,562)
  • Boardman (1,492)

Most Visited Pages

  • Jason Flynn (912)
  • Arts/Sci Home (830)
  • Depts. & Undergrad Majors (616)
  • Music Home (559)
  • Criminal Justice (490)

Unique Pageviews: 8,597

% of Total: 1.29% (665,910)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,837)
  • Atlanta (631)
  • Muscle Shoals (522)
  • Huntsville (493)
  • Birmingham (477)

Most Visited Pages

  • Education Home (789)
  • Secondary Education (650)
  • Faculty/Staff (640)
  • 2014 Teacher Education Checklists (640)
  • Elementary Education (584)

Unique Pageviews: 309

% of Total: 0.05% (665,894)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (31)
  • Atlanta (25)
  • Birmingham (13)
  • Huntsville (13)
  • Madison (7)

Unique Pageviews: 13,995

% of Total: 2.10% (665,910)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (1,006)
  • Florence (891)
  • Birmingham (742)
  • Atlanta (734)
  • Decatur (473)

Most Visited Pages

  • New Freshmen (2,832)
  • Admissions Home (2,679)
  • Costs/Expenses (2,518)
  • Transfer Students (1,140)
  • Apply to UNA (988)

Unique Pageviews: 12,850

% of Total: 1.93% (665,910)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,140)
  • Huntsville (1,085)
  • Birmingham (840)
  • Atlanta (793)
  • Muscle Shoals (548)

Most Visited Pages

  • MBA Home (942)
  • Business Home (918)
  • MBA Concentrations (496)
  • Management/Marketing Majors (481)
  • I Want An MBA (452)

Unique Pageviews: 7,260

% of Total: 1.17% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (909)
  • Atlanta (669)
  • Huntsville (601)
  • Birmingham (505)
  • Muscle Shoals (270)

Most Visited Pages

  • Nursing Home (1,672)
  • Traditional BSN (758)
  • Traditional BSN Curriculum (646)
  • RN-MSN Online (607)
  • Accelerated Option (597)

Unique Pageviews: 4,344

% of Total: 0.65% (666,268)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,469)
  • India (510)
  • Nepal (230)
  • Saudi Arabia (183)
  • Bangladesh (121)

Most Visited Pages

  • Admissions (764)
  • International Home (347)
  • Undergraduate (270)
  • Graduate (256)
  • Scholarships (233)

Unique Pageviews: 29,919

% of Total: 4.49% (666,268)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (9,905)
  • Atlanta (3,452)
  • Birmingham (2,459)
  • Huntsville (1,784)
  • Boardman (1,270)

Most Visited Pages

  • Housing Fac Mgmt - Important Dates (2,052)
  • LiveOn Home (1,299)
  • Residence Halls (793)
  • Career Home (757)
  • RecSports Calendar (678)