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Digital Communications Monitor (September. 2015)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 375,077

% of Total: 68.62% (546,570)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (113,362)
  • Atlanta (27,610)
  • Huntsville (23,410)
  • Birmingham (18,534)
  • Decatur (8,965)

Top Landing Pages

  • Main Home (205,561)
  • Admissions Home (4,704)
  • Library (3,458)
  • University Bands (3,293)
  • Scholarships (2,870)

Unique Pageviews: 22,260

% of Total: 4.07% (546,570)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (6,126)
  • Huntsville (2,014)
  • Atlanta (1,766)
  • Birmingham (1,253)
  • Decatur (925)

Most Visited Pages

  • Arts/Sci Home (852)
  • Departments/Undergraduate Majors (661)
  • Preprofessional programs (650)
  • Music Home (521)
  • History Home (389)

Unique Pageviews: 7,744

% of Total: 1.42% (546,570)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,961)
  • Huntsville (661)
  • Atlanta (617)
  • Birmingham (437)
  • Decatur (352)

Most Visited Pages

  • Education Home (882)
  • 2014 Teacher Education Checklists (644)
  • Faculty/Staff (516)
  • Graduate Programs (481)
  • Online Programs (455)

Unique Pageviews: 442

% of Total: 0.08% (546,570)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (75)
  • Atlanta (46)
  • Huntsville (37)
  • Birmingham (30)
  • Decatur (9)

Most Visited Pages

  • Giftbay Home (254)
  • Athletics Home (56)
  • Business Home (20)
  • Library Home (16)
  • Arts/Sciences Home (15)

Unique Pageviews: 15,559

% of Total: 2.85% (546,570)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (1,741)
  • Florence (1,498)
  • Birmingham (1,033)
  • Atlanta (856)
  • Decatur (652)

Most Visited Pages

  • Admissions Home (2,952)
  • Costs/Expenses (2,619)
  • New Freshmen (2,589)
  • How to Apply (1,363)
  • Transfer Students (1,108)

Unique Pageviews: 11,296

% of Total: 2.07% (546,570)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (2,288)
  • Huntsville (898)
  • Birmingham (898)
  • Atlanta (605)
  • Decatur (384)

Most Visited Pages

  • Business Home (912)
  • MBA Home (819)
  • MBA Concentrations (520)
  • Management-Marketing Majors (450)
  • MBA Admissions Requirements (412)

Unique Pageviews: 6,789

% of Total: 1.24% (546,570)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (983)
  • Atlanta (745)
  • Huntsville (671)
  • Birmingham (605)
  • Decatur (332)

Most Visited Pages

  • Nursing Home (1,378)
  • Traditional BSN (912)
  • RN to BSN Online (660)
  • Accelerated Option (614)
  • RN to MSN Online (510)

Unique Pageviews: 3,790

% of Total: 0.69% (546,570)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,079)
  • India (652)
  • Nepal (204)
  • China (136)
  • Saudi Arabia (135)

Most Visited Pages

  • Admissions (667)
  • Costs (584)
  • Graduate Admissions (340)
  • International Home (311)
  • Undergraduate Admissions (180)

Unique Pageviews: 19,847

% of Total: 3.63% (546,570)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (9,773)
  • Atlanta (2,617)
  • Huntsville (1,705)
  • Birmingham (1,690)
  • Houston (491)

Most Visited Pages

  • Carrer (1,022)
  • Residence Halls (624)
  • Rec Sports Calendar (612)
  • Health Services (589)
  • Rec Sports (569)