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Digital Communications Monitor (September 2016)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact Jeremy Britten and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 405,279

% of Total: 67.65% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (78,484)
  • Huntsville (14,771)
  • Muscle Shoals (13,894)
  • Decatur (7,777)
  • Killen (7,168)

Top Landing Pages

  • Main Home (209,478)
  • Calendar (14,449)
  • Admissions (3,985)
  • University Bands (3,650)
  • Scholarships (3,279)

Unique Pageviews: 27,478

% of Total: 4.59% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (4,846)
  • Atlanta (2,273)
  • Huntsville (1,797)
  • Birmingham (1,388)
  • Decatur (1,056)

Most Visited Pages

  • Arts/Sci Home (2,068)
  • Music Calendar (623)
  • Depts. & Undergrad Majors (451)
  • Music Home (417)
  • Battle Hymn Chorale (407)

Unique Pageviews: 6,704

% of Total: 1.12% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,046)
  • Huntsville (522)
  • Atlanta (486)
  • Birmingham (406)
  • Decatur (398)

Most Visited Pages

  • Education Home (630)
  • Faculty/Staff (518)
  • Graduate Programs (513)
  • Elementary Education (473)
  • 2014 Teacher Education Checklists (411)
  • =

Unique Pageviews: 269

% of Total: 0.04% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Atlanta (42)
  • Birmingham (30)
  • Florence (17)
  • Huntsville (11)
  • Athens (7)

Unique Pageviews: 12,554

% of Total: 2.10% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Huntsville (1,192)
  • Florence (717)
  • Birmingham (671)
  • Atlanta (634)
  • Decatur (421)

Most Visited Pages

  • New Freshmen (2,843)
  • Admissions Home (2,317)
  • Costs/Expenses (2,315)
  • Apply to UNA (907)
  • Transfer Students (843)

Unique Pageviews: 11,048

% of Total: 1.84% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,849)
  • Huntsville (885)
  • Atlanta (755)
  • Birmingham (545)
  • Muscle Shoals (445)

Most Visited Pages

  • Business Home (899)
  • MBA Home (872)
  • MBA Concentrations (443)
  • Certificate/Non-degree (427)
  • CS Major (391)

Unique Pageviews: 7,025

% of Total: 1.17% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (741)
  • Huntsville (579)
  • Atlanta (567)
  • Birmingham (489)
  • Decatur (249)

Most Visited Pages

  • Nursing Home (1,649)
  • Traditional BSN (799)
  • Accelerated Option (595)
  • RN-MSN Online (592)
  • MSN Online (473)

Unique Pageviews: 3,905

% of Total: 0.65% (599,088)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (1,985)
  • India (823)
  • Nepal (351)
  • Japan (221)
  • Saudi Arabia (183)

Most Visited Pages

  • Admissions (697)
  • International Home (338)
  • Undergraduate (269)
  • Graduate (254)
  • Scholarships (209)

Unique Pageviews: 27,645

% of Total: 4.61% (599,088)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (10,190)
  • Atlanta (3,537)
  • Birmingham (2,384)
  • Huntsville (1,618)
  • Muscle Shoals (1,113)

Most Visited Pages

  • Housing Fac Mgmt - Important Dates (1,795)
  • Career Home (934)
  • RecSports Calendar (771)
  • Health Services Home (759)
  • LiveOn Home (712)