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Digital Communications Monitor (September 2017)

Please consider the following 3 ideas when reviewing these metrics:

The Digital Communications team is offering up this Google Analytics metric summary each month. While these metrics are broad, they can still offer some valuable insight into the type of person that visits your website. If you're interested in more detailed reporting, please contact the Web Team and we will be more than happy to run a variety of reports for you.

  • Study these numbers monthly. See what insights you can determine from them.
  • Make note of how these numbers change based on your targeted events/marketing efforts.
  • Fine-tune the graphics and text on your pages regularly to have the most impact.

Unique Pageviews: 367,488

% of Total: 63.15% (581,938)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (392,818)
  • Birmingham (34,085)
  • Houston (25,399)
  • Huntsville (22,640)
  • Muscle Shoals (22,492)

Top Landing Pages

  • Main Home (148,421)
  • ITS (21,216)
  • Calendar (13,647)
  • Search (10,442)
  • Library Home (6,322)

Unique Pageviews: 28,666

% of Total: 4.93% (581,938)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (11,693)
  • Birmingham (1,824)
  • Huntsville (1,434)
  • Houston (1,169)
  • Muscle Shoals (1,105)

Most Visited Pages

  • Arts/Sci Home (871)
  • Criminal Justice Home (545)
  • Music Home (545)
  • Depts and Undergrad Majors (537)
  • Degree Programs (474)

Unique Pageviews: 8,833

% of Total: 1.52% (581,938)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (3,920)
  • Muscle Shoals (541)
  • Huntsville (458)
  • Birmingham (443)
  • Houston (334)

Most Visited Pages

  • Education Home (996)
  • Welcome to Tk20 (895)
  • Elementary Education (809)
  • Educator Preparation (593)
  • Faculty/Staff (522)

Unique Pageviews: 454

% of Total: 0.08% (581,938)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (178)
  • Huntsville (30)
  • Birmingham (28)
  • Houston (27)
  • Decatur (18)

Unique Pageviews: 12,096

% of Total: 2.08% (581,938)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,610)
  • Huntsville (1,048)
  • Birmingham (774)
  • Decatur (428)
  • Athens (399)

Most Visited Pages

  • Admissions Home (2,455)
  • First-time Freshmen (2,446)
  • Costs/Expenses (2,232)
  • Transfer Students (844)
  • International Admissions (777)

Unique Pageviews: 15,951

% of Total: 2.74% (581,938)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (4,209)
  • Birmingham (849)
  • Huntsville (783)
  • Houston (387)
  • Muscle Shoals (365)

Most Visited Pages

  • MBA Home (1,303)
  • Accounting Career Program (1,181)
  • Business Home (1,119)
  • MBA Concentrations (720)
  • MBA Options (709)

Unique Pageviews: 7,619

% of Total: 1.31% (581,938)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (1,811)
  • Birmingham (635)
  • Huntsville (460)
  • Houston (405)
  • Tupelo (302)

Most Visited Pages

  • Nursing Home (1,801)
  • Traditional BSN (1,073)
  • BSN Accelerated Option (746)
  • Traditional BSN Curriculum (461)
  • Online MSN Program (386)

Unique Pageviews: 3,783

% of Total: 0.65% (581,938)

Device Category


desktop

mobile

tablet

Top Countries

  • United States (2,453)
  • India (498)
  • Nigeria (214)
  • Turkey (194)
  • Japan (178)

Most Visited Pages

  • Admissions (777)
  • International Home (402)
  • Undergraduate (326)
  • Graduate (229)
  • Tuition (211)

Unique Pageviews: 31,923

% of Total: 5.49% (581,938)

Device Category


desktop

mobile

tablet

Top Cities

  • Florence (21,784)
  • Birmingham (4,739)
  • Houston (4,352)
  • Huntsville (3,350)
  • Muscle Shoals (1,325)

Most Visited Pages

  • Housing Home (1,460)
  • Career Center (1,297)
  • Rec. Sports. & Fitness Program (1,224)
  • Student Government Assoc. (1,160)
  • Fraternity & Sorority (1,120)