University of North Alabama · Information Technology
Web Services keeps the university's digital front door open — building, maintaining, and improving the systems and experiences that students, faculty, and staff interact with every day.
Overview
Web Services builds and maintains the digital systems UNA runs on — the team owns and operates una.edu, builds custom applications that integrate core enterprise systems, ensures federal accessibility compliance, and provides the digital entry point for the majority of prospective and current students who engage with the institution.
The web is where UNA's digital identity begins. Every prospective student, every faculty recruit, every donor — they arrive here first. We are UNA's digital presence.
Web Services · Value ThesisEnrollment Funnel
Una.edu is where enrollment begins. Web Services shapes the digital experience that moves prospective students from curiosity to application — through performance, content architecture, and deep integration with Slate CRM.
| Metric | Value | Notes |
|---|---|---|
| Monthly unique visitors | 150,000+ | Total unique visitors to una.edu per month |
| Organic search sessions | 41.16% | 30,963 of 75,223 total sessions (Feb 17–23, 2026) · zero paid cost |
| Technical SEO | Managed | Site architecture, schema markup, and structured data maintained entirely by Web Services — organic traffic carries no per-click cost |
Tools & Integrations
Web Services coordinates a broad portfolio of platforms and vendor relationships that power UNA's digital presence.
| Platform / Vendor | Category | Role |
|---|---|---|
| WordPress | CMS | Primary platform for una.edu — managed, configured, and maintained by Web Services |
| Cascade CMS | CMS (Legacy) | Active migration in progress to WordPress |
| Google Analytics 4 | Analytics | Traffic reporting, enrollment funnel tracking, and performance measurement |
| Slate (Technolutions) | CRM Integration | Web form integrations feeding prospective student data into enrollment workflows |
| Banner (Ellucian) | ERP Integration | Data connections between web applications and core institutional systems |
| Accessibility Vendor | Compliance | WCAG 2.0 AA remediation support — April 2026 federal deadline |
| Domain & DNS | Infrastructure | una.edu domain management and DNS configuration |
Risk Management
Web Services actively manages institutional risk across accessibility law, cybersecurity posture, and system reliability. These are not discretionary — failures carry legal, reputational, and financial exposure.
| Risk Area | Status | Exposure if Unmanaged |
|---|---|---|
| Server Migration | Complete | Legacy infrastructure risk eliminated; improved reliability and security |
| WCAG 2.0 AA Compliance | In Progress | Federal ADA Title II liability; OCR complaints; legal costs |
| System Uptime / Availability | Actively Monitored | Enrollment portal downtime during peak application periods |
Technical Scope
Web Services spans front-end user experience, back-end application development, and enterprise systems integration — touching nearly every corner of the university's digital presence.
Web Services owns and enforces institutional digital standards across una.edu — governing accessibility, design consistency, performance benchmarks, and content governance. These standards protect brand integrity, ensure compliance, and set a consistent experience for every user across every department.
150,000+ unique visitors per month across 9,300+ managed pages in 230+ top-level directories. Managed, maintained, and rebuilt by the Web Services team.
Web Services sets and enforces the standards that govern how UNA shows up online — defining content policies, design consistency, platform decisions, and training for content contributors across every department on campus.
Active integrations with Banner (ERP), Slate (CRM), and Microsoft Entra SSO. The team writes and maintains integration code, data mappings, and API connections that keep these systems synchronized.
Web applications built and maintained by the team to address specific institutional needs, delivering purpose-built tools tailored to UNA.
Active WCAG 2.0 AA remediation with April 2026 target. Systematic auditing, prioritized remediation, and training for content contributors across the university.
In-progress migration from Cascade CMS to WordPress — a platform decision with long-term cost, flexibility, and staff training implications across the entire university web ecosystem.
Team Capacity
Web Services delivers institution-scale impact with a small, highly capable team — a high-output division with a growing portfolio of work that directly supports UNA's mission.
| Metric | Value | Notes |
|---|---|---|
| Monthly unique visitors | 150,000+ | Total unique visitors to una.edu per month |
| Team size | 3 FTE | |
| Major Projects completed in the past 9 months | 5 | Server migration · Campus directory · Event calendar · Program page templates · Program finder |
| Tickets resolved / month | 77 avg. | Nearly 3× increase in demand with no additional headcount |
| Average ticket response time | < 1 day | Time from submission to first response |
| Average ticket completion time | 4 days | Average time from submission to resolution |
Looking Ahead
Web Services has a clear picture of where investment and attention are needed. Below is an honest assessment of current focus areas and what's on the horizon.
| Area | Status | Notes |
|---|---|---|
| Digital Standards Documentation | Complete | UNA's first formal web standards — holds both the Web Services team and campus contributors to a higher bar |
| WCAG 2.0 AA Compliance | In Progress | Major focus following establishment of campus digital standards — federal deadline April 2026 |
| Team Capacity | Hiring | Developer position currently posted — a team of 3 with one absence creates coverage strain; an additional developer ensures continuity |
| Website Redesign | In Progress | New design, improved architecture, and enhanced user experience for una.edu — a significant undertaking for the team |
| Project | Status | Notes |
|---|---|---|
| University Intranet Platform | Planned | A centralized internal portal for faculty and staff |
| Analytics & Conversion Tracking | Planned | Expanding conversion tracking and lifetime value attribution across una.edu |