Department of Communications
Communications is the academic study of the means by which individuals or entities relay information to individuals or large audiences, sometimes with the help of mass media and sometimes through interpersonal communication.
The mission of the Department of Communications at the University of North Alabama is to prepare students for professional careers in the public, private or government communications positions, and to assume communications leadership roles in these organizations. The cornerstone of this mission is to train students to gather, interpret and convey information. The program values hands-on learning—written and oral communication, aural and visual aesthetics and production, and software proficiency—as well as theoretical learning, all grounded in ethical decision-making to reflect the importance of a free press and the free flow of information in a society.
Students in the Department of Communications may earn a degree in Communication Arts or Mass Communication. Students pursuing a BA/BS in Communication Arts may choose to emphasize Film and Digital Media Production, Public Communication, or Theatre. Students pursuing a BA/BS in Mass Communication may choose to emphasize Journalism: Multimedia, Public Relations, or Radio-Television and Interactive Media.
Both degrees begin with a common core of classes to introduce students to their career areas, improve their writing and research skills, and foster an appreciation for the creative and self-expression opportunities guaranteed by the First Amendment. All students must complete at least 72 hours from classes outside the Department of Communications; at least 53 hours of the 72 hours must be in approved arts and sciences courses.
Journalism: Multimedia provides theory and application in information gathering and preparation for diverse print and online news media as well as training in reporting skills with electronic media techniques.
Film & Digital Media Production students engage in artistic growth with professional qualification development to enter a thriving field, connected exponentially with diverse disciplines.
Public Relations provides pre-professional training for careers in information services and campaigns.
Public Communication emphasizes the applied and theoretical aspects of human communication as a social science.
Radio-Television and Interactive Media provides applied and theoretical instruction for careers in the broadcasting and cable industries.
The Theatre emphasis provides pre-professional training for students in acting and theatre operations.
All study areas provide a mix of professional coursework and writing, theory and research skills, for students who may later pursue a graduate degree.
Student success goes beyond classroom interactions. All students in the Department of Communications will complete an internship, independent study or professional practicum.
Program of Studies Check ListsGeneral Education Check List for Communications Majors
Current Four-Year Planning Sheets