Collegis Education Specialists Selected to Market UNA’s Nationally Renowned MBA Program

Jan. 17, 2014


Dr. Greg CarnesBy Terry Pace, Communications and Marketing

FLORENCE, Ala. – One of the specialists in the field, Collegis Education, has been selected by the University of North Alabama to lead the interactive marketing campaign for the Master of Business Administration (MBA) program offered through the UNA College of Business.

Through the new partnership, Collegis – a Chicago-based, technology-centered marketing company that specializes in higher-education services – will use a data-driven, state-of-the-art interactive approach to help identify and attract prospective students to one of the nation’s premier MBA programs.

“Our university provides a high-quality, flexible and affordable opportunity for those seeking an MBA,” according to Dr. Greg Carnes (shown here), Dean of the UNA College of Business. “Finding new, interactive ways to engage prospective students is vital to our growth. Partnering with Collegis Education and leveraging their digital-marketing expertise will help us reach more individuals looking to enhance their professional growth. We are excited to implement a sophisticated, digital-marketing approach that will build awareness of our MBA program throughout Alabama and the Southeast.”

UNA’s MBA program has been ranked ninth in the nation and was named a Best Buy on the 2012 list of Best Online MBA Programs by GetEducated.com. Collegis specializes in helping higher-education institutions elevate enrollment by combining the latest digital-marketing techniques with responsive analytics and extensive industry experience.

“We are thrilled to work with the caliber of institution that the University of North Alabama has proven to be," noted J. Michael Locke, Collegis Education’s president and chief executive officer. "With a history as the oldest public four-year university in the state of Alabama, combined with progressive online offerings to students, the University of North Alabama is a leading option for individuals who are driven to achieve an MBA. Through the partnership, we are excited to help more students learn about and enroll in this stellar program.”

For more information on the UNA College of Business or the MBA program, visit http://www.una.edu/business/ or call 256-765-4261. To learn more about Collegis Education, visit www.CollegisEducation.com or follow Collegis Education on Twitter: @CollegisEdu.