Copywriting Guidelines

Writing standards for accessibility and clarity

Caption Standards

Requirements for video captions and transcripts

Information Architecture

Site structure and navigation standards

Content Classification

Public-facing vs. internal-facing content

Page Hierarchy

Primary, secondary, and tertiary pages

Design Principles

Foundational requirements for all UNA.edu content

Voice & Content Management

Institutional voice, tone, and content ownership standards

Visual Standards

Brand guidelines and imagery requirements

Templates & Components

Approved page templates and structures

Video Production Standards

Requirements for video content, production, and publishing

File & Media Standards

Requirements for files, images, video, and audio

Forms & User Input

Standards for interactive elements

Interactive & Embedded Content

Guidelines for embeds, widgets, and interactive elements

Roles & Responsibilities

Who owns what across the organization

Workflow & Publication

Content creation and approval process

Decision-Making & Governance

Authority, escalation, and enforcement

Training & Support

Required training and ongoing resources

User Experience & Analytics

Data-driven decision making

Content Lifecycle & Audits

Maintenance, reviews, and retirement processes

Customization Requests

Process for template changes and integrations

Service Scope & Support Boundaries

SLAs, support expectations, and service definitions