Content Management: Lifecycle, Audits & Maintenance

1. Content Lifecycle #

All pages and documents on UNA.edu move through predictable lifecycle stages. These stages provide clarity and consistency in how content is managed over time:

  • Updated – Routine adjustments such as new dates, minor corrections, or small content changes.
  • Revised – More substantial edits that affect structure, messaging, layout, or user pathways.
  • Retired – Content removed when it becomes outdated, duplicative, misaligned with current needs, or no longer relevant.
  • Version-Controlled – Significant updates formally documented to support accuracy, compliance, and audit requirements.

2. Audits #

Regular audits ensure the website remains updated, accurate, accessible, strategically aligned, and optimized for both users and search engines. Audit activities include:

  • Annual academic program content reviews addressing curriculum, admissions requirements, faculty listings, and accreditation language.
  • SEO analysis of keywords, metadata, and overall search visibility.
  • Accessibility evaluations using WCAG 2.1 AA standards, incorporating both automated and manual testing.
  • Broken link checks to identify and resolve dead or redirected URLs.
  • Analytics and user-behavior reviews, including traffic patterns, heatmaps, and behavior-flow insights to guide continuous improvement.
Quarterly Reviews: Web liaisons participate in quarterly content audits to ensure their unit's content remains current and effective. Consider using a dedicated project management platform to coordinate these reviews across units.

3. Maintenance Responsibilities #

Web Team

Oversee technical governance of UNA.edu and manage all public-facing content to ensure accuracy, accessibility, brand alignment, and a consistent user experience.

Academic Units

Provide verified academic updates including:

  • Curriculum changes and degree requirements
  • Faculty appointments and departures
  • Accreditation status and language
  • Licensure requirements and updates

Administrative Units

Provide current operational information including:

  • Key dates and deadlines
  • Policy updates and revisions
  • Procedural changes
  • Service modifications

4. Retired Content #

Content is retired when it no longer supports institutional priorities or becomes outdated, redundant, or inaccurate. Retired content must be:

  • Archived securely for compliance and institutional record-keeping.
  • Excluded from public search results and site navigation.
  • Accessible to authorized staff should historical reference or future reinstatement be needed.

Retirement Triggers

  • Programs no longer offered or accepting students
  • Events that have concluded with no archival value
  • Superseded policies or procedures
  • Duplicate content consolidated elsewhere
  • Information more than 3 years old without updates

5. Content Review Schedule #

Quarterly Reviews

  • Content: Homepage, admissions, high-traffic pages
  • Responsible: EMDC with web liaisons

Semester Reviews

  • Content: Academic programs, course information
  • Responsible: Academic units

Annual Reviews

  • Content: All department and unit pages
  • Responsible: Administrative units

Ongoing Reviews

  • Content: News, events, time-sensitive content
  • Responsible: Content owners

6. Quality Assurance Process #

  1. Automated monitoring: Weekly scans for broken links, accessibility issues
  2. Manual review: Monthly spot-checks of high-priority content
  3. User feedback: Continuous collection and response to user reports
  4. Analytics review: Monthly analysis of user behavior and content performance
  5. Compliance verification: Quarterly accessibility and standards audits
Continuous Improvement: Content management is an ongoing process. Regular audits, maintenance, and lifecycle management ensure UNA.edu remains an effective tool for recruitment, communication, and service delivery.