Erin A. Gillespie

Assistant Professor, Marketing

Erin A. Gillespie

Courses Taught

MK497 Marketing Management Spring 2021
MK360 Principles of Marketing Spring 2021
MK465 Sales Management Spring 2021
MK672 Strategic Marketing Analysis Spring 2021
MK497 Marketing Management Fall 2020
MK465 Sales Management Fall 2020
MK672 Strategic Marketing Analysis Fall 2020
MK672 Strategic Marketing Analysis Fall 2020
MK672 Strategic Marketing Analysis Summer 2020
MK498 Marketing Management Spring 2020
MK465 Sales Management Spring 2020
MK672 Strategic Marketing Analysis Spring 2020
MK498 Marketing Management Fall 2019
MK465 Sales Management Fall 2019
MK672 Strategic Marketing Analysis Fall 2019
MK672 Strategic Marketing Analysis Fall 2019
MK672 Strategic Marketing Analysis Summer 2019
MK498 Marketing Management Spring 2019
MK498 Marketing Management Spring 2019
MK465 Sales Management Spring 2019
MK672 Strategic Marketing Analysis Spring 2019
MK672 Strategic Marketing Analysis Spring 2019
MK498 Marketing Management Fall 2018
MK672 Strategic Marketing Analysis Fall 2018
MK672 Strategic Marketing Analysis Fall 2018

Education

PhD The University of Mississippi, 2013
MBA Auburn University, 2005
Other Auburn University, 2002

Selected Intellectual Contributions

  • Guenzel, Lilian. , Gillespie, Erin A. Agile Sales: An Exploration of Agile Methodologies in Sales. v. 25 i. Spring 2020.
  • Gillespie, Erin A. , Noble, Stephanie M.. Stuck like glue: the formation and consequences of brand attachments among salespeople. v. 37 i. 3 p. 228-249.
  • Gillespie, Erin A. , Noble, Stephanie M.. , Lam, Son K.. Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work?. v. 44 i. 6 p. 707-725.
  • Gillespie, Erin A. , Hybnerova, Katie. , Esmark, Carol. , Noble, Stephanie M.. A tangled web: views of deception from the customer's perspective. v. 25 i. 2 p. 198-216.
  • Ashley, Christy. , Gillespie, Erin A. , Noble, Stephanie M.. The effect of loyalty program fees on program perceptions and engagement. v. 69 i. 2 p. 964-973.
  • Alhouti, Sarah. , Gillespie, Erin A. , Chang, Woojung. , Davis, Lenita. The Thin Line between Love and Hate of Attention: The Customer Shopping Experience. v. 23 i. 4 p. 415-433.

Selected Awards

  • Received Steele Center Award for Faculty Service (2019)
    Steele Center for Professional Selling
  • Received Dean's Award for Excellence in Scholarship (2016)
    Elon University Love School of Business
  • Received Hultquist Competitive Research Funding Award (2014)
    Elon University
  • Received Random Acts of Kindness Award (2012)
    University of Mississippi Alumni Association