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Social Media Branding Guidelines

Your account title should include the words "University of North Alabama," when technically feasible. If the platform has title character limits the "UNA" are acceptable.

  • Examples
    • UNA Admissions
    • University of North Alabama Alumni Association
    • University of North Alabama Department of Music
    • UNA College of Arts & Sciences
  • The University of North Alabama athletic logo, trademark, mascot and name are reserved for use by the University's Athletic Department and its entities. Do not use without expressed permission from UNA Communications and Marketing.
  • Maintain consistency with account naming conventions across accounts. 
    Examples:
  • Profile Photos on social networks are often resized. it is better to upload a larger image so people can see a more discernible image when clicked.
  • All accounts should friend/fan/follow the official University of North Alabama account on that platform. For instance, on Facebook, your account should 'like' the main University of North Alabama Facebook account.
  • If you have questions about account naming requirements, please contact University Communications and Marketing for guidance.
  • Profile/Header images
    • Recommended header image dimensions are 1500x500 pixels
    • Recommended profile image dimensions are 400x400 pixels
    • profile images should only contain an approved variation of the University of North Alabama logo.
  • Bio
    • Must include mention of the University of North Alabama
  • Location
    • If your unit is primarily located on the main or east campus, enter "Florence, Alabama" as your location.
  • Website
    • Provide a link to your website on the una.edu domain.
  • Profile Picture
    • Recommended cover image dimensions are 851x315 pixels.
    • Recommended profile image dimensions are 400x400 pixels.
    • Profile images should only contain approved variation of the University of North Alabama logo.
      • Avatars can be created for you through University Communications and Marketing. Just ask.
  • Basic Information
    • About section should include affiliation with the University of North Alabama.
    • Include means of contact outside Facebook, such as a UNA phone number and/or una.edu email address.
    • Provide a URL to your una.edu website in the Website field.
    • If located on campus, you should include "Florence, AL" for the City/Town entry and include an accurate zip code.
  • Your Channel
    • Include a mention of "University of North Alabama" in your 'about' section.
    • Background image can be customized and managers are encouraged to do so.
    • Profile images should only contain an approved variation of the University of North Alabama logo.
    • Avatars can be created for you through University Communications & Marketing. Just ask.
  • Comments
    • Comments must be monitored on a regular basis and responded to in a timely fashion.