The Master of Science in Sport and Recreation Management at the University of North Alabama (UNA) offers athletes, coaches, managers, and individuals passionate about sport and recreation the opportunity to find their place in the dynamic and growing athletics industry. This fully online program is designed to provide flexible access while delivering applied skill development for a wide range of career paths, including collegiate athletics, community and parks recreation, professional sports sales, sport marketing, facility and event management, and athletic administration.

Students build a strong foundation in sport leadership, organizational strategy, ethical decision-making, and sport business operations, through a variety of innovative opportunities that translate directly into the field. UNA is committed to equipping capable professionals with meaningful real-world experience, a strong professional portfolio, and personalized guidance to succeed in today’s competitive sport and recreation landscape. Graduates leave prepared to lead with confidence, contribute to their organizations, and advance the future of the sport and recreation industry at every level.

Join us for the 2026 Sport Leadership Summit on May 11! This is a one-day professional development experience for coaches, athletic administrators, school leaders, and Parks and Recreation youth league leaders focused on coaching leadership, culture, and performance.