Larry Bowser has been living his dream since 2004 when he moved to Muscle Shoals to become the General Manager of the Marriott Shoals Hotel & Spa on The Robert Trent Jones Resort Trail. Growing up in Pennsylvania, Bowser had always heard the legend of Muscle Shoals. During his previous role as Vice President of Finance and Accounting, he discovered the magic of the area in 2001 while working on the feasibility study for the hotel. Over the next few years, Bowser gained a love and appreciation for not only the hotel project but the Shoals Community as well. So when the General Manager position became open, he packed his bags and moved his family to be a part of something great.

Under his leadership, the Marriott Shoals has always ranked as one of the top Marriotts in North America and has won numerous awards for Customer Satisfaction, Associate Engagement and Financial Achievements. Bowser has been recognized as Hotelier of the year by both the Alabama Hotel & Restaurant Association and the Alabama State Tourism Department. Most recently, in 2017 he was also awarded the Franchise General Manager of the Year for the eastern regions by Marriott International.

Bowser graduated from the Edinboro University of Pennsylvania in 1989 with a degree in Business Administration and Accounting. He has accumulated over 28 years of Hospitality management experience within the hotel industry across four states including Florida, Georgia, Virginia and Alabama. In addition to his responsibilities at the hotel, Bowser is also very active in the Shoals Community serving on numerous boards including; The Shoals Chamber of Commerce, UNA Foundation, Muscle Shoals Music Association, Muscle Shoals Music Foundation, Alabama Travel Council, Alabama Restaurant and Hotel Association, United Way, Sheffield Culinary Advisory Council, and Alabama Mountain Lakes Tourist Association.

Bowser spends his free time listening to music and playing his drums; although he’s smart enough not to quit his day job. He enjoys NFL and SEC Football, as well as the NHL. When he travels, it’s with his wife Vanessa, his daughter Payton and his Stepson Evan; except for the occasional golf trip with his friends.