Shoals Shift is a movement that is taking root in the Shoals with the goal of expanding our digital technology cluster and building a Tech Hub. The Shoals Shift movement is linking and leveraging assets in new ways to grow industries such as software, e-commerce internet selling, information technology, and industries based on using digital technology.

The Shoals Shift Movement uses Strategic Doing which is a flexible agile process. A core team guides the work through pathfinder teams that are advancing the region’s ability to grow our digital technology cluster which includes:

Advancing the story of our region as a place to live, work, and play if you are involved in the digital technology cluster through a dynamic website.