Bachelor of Science in Sport and Recreation Management


Are you working in sports or interested in a new career in the sports industry? An online option is now available for undergraduate students interested in Sport Management. The University of North Alabama now offers its Sport Management program in a flexible, self-paced online format. A degree in Sport Management prepares you to start your career in many sectors of the growing sports industry, including event and facility operations, sales, marketing, and sports administration at all levels. Apply today to start your path toward a career in sports!

Let the University of North Alabama prepare you for a career you will love with the Bachelor of Science in Sport and Recreation Management. This degree provides the educational background to jump-start your career.

The Sport and Recreation Management program exposes you to many facets of sport and recreation, including marketing, management, finance, event and facility operations, program planning, camp leadership, and recreation management. The program is filled with experience-based learning provided by faculty with years of experience working in sport and recreation fields.

UNA is dedicated to preparing you with the professional foundation necessary to take on administrative roles in the fulfilling industry of sport and recreation management.


Time to Complete
2-4 years depending
on core course completion status


Modality Offered:
Online and In Person


Bachelor of Science
in Sport and Recreation Management

Why North Alabama?

A Bachelor of Science in Sport and Recreation Management from the University of North Alabama connects you to a growing network of alumni and professional partnerships in this exciting field, including the Birmingham Squadron, Huntsville Havoc, Music City Bowl, Rocket City Trash Pandas, NASCAR, National Park Service, NCAA athletics, Tennessee Titans, and local and regional parks and recreation agencies.

What careers can I pursue with a sport and recreation management degree?

With this degree, you will gain the knowledge and experience necessary to compete for jobs in the exciting field of sport and recreation. Whether your passion is community recreation, college athletics, or professional sports, a degree from the University of North Alabama can open those doors.

With a Bachelor’s Degree in Sport and Recreation Management, you can work as a game day operations manager, ticket sales professional, sports marketing specialist, recreation programming director, park superintendent, facilities manager, and more!


General Education Component
Area I (Written Composition) 6
Area II (Humanities and Fine Arts) 12
Business Ethics (PHL 250 is required for this major under the Area II Gen Ed component)
Area III (Natural Sciences and Mathematics) 11
Area IV (History, Social and Behavioral Sciences) 1 12
Area V
Additional Requirements
CIS 125 Business Applications of Microcomputer Software 3
COM 205 Communication in a Global Age 3
or EC 251 Principles of Macroeconomics
HPE 233 First Aid 3
PE Activity (Advisor Approved) 1
SRM 222 Introduction to Sport and Recreation Management 3
SRM 240 Economics of Sport 3
SRM 270 Practicum in Sport and Recreation Management 3
Major Core Requirements
HPE 000 Senior Portfolio 0
HPE 466W Legal Issues and Risk Management in Sport and Leisure Activities 3
HPE 498 Internship 6
SRM 305 Marketing of Sport and Recreational Activities 3
SRM 310 Sport Facilities and Events Management 3
SRM 410 Management of Sport and Recreation Organizatons 3
SRM 498 Internship 6
COM 410 Layout and Design I 3
Major Concentration Requirements 33
Select one of the following concentrations:
Total Hours 120


Faculty in the Department of Kinesiology possess knowledge and experience in various fields. They are dedicated to helping undergraduate sport management majors and graduate students gain an edge in this highly competitive field.

Many have professional publications and have presented at state, district, national, and international conferences. Many also serve as consultants to various school systems, sports, and recreational agencies, mental health associations, sports medicine clinics, health and fitness centers, hospitals, and corporate wellness centers. Faculty research areas and expertise include Risk Management, Legal Issues in Sports, Sports Communications, Intercollegiate Athletics, Career Development, Work Engagement, Positive Youth Development & Sport, Sports Marketing, Sports Branding, and Sport Consumption Behavior.


The University of North Alabama is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, master’s, and doctorate-level degrees. Questions about the accreditation of the University of North Alabama may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (

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