University of North Alabama Digital Communications
Your UNA.edu resource site
UNA's web presence is the public face of our university. It communicates our image and our identity. It markets UNA in a way that affects our ability to recruit and retain the best students. Digital communication is a critical piece in our ability to fulfill the university mission.
The Digital Communications team is focused on maintaining a creative digital strategy that simplifies access, navigation and discovery while promoting consistent high-quality design through the use of leading-edge web technologies. We provide Web Lion training and resources that encourage departmental excellence that remains consistent with the UNA brand. A cohesive web presence and a strong visual tie to the UNA brand adds strength to our message and reassures visitors. More important — it enables our Web Lions to focus on delivering content that is timely, relevant and compelling. A shared brand unifies, simplifies and defines us.
The Web pages we design
The primary focus of our digital communications team is the development and day-to-day maintenance of the university's creative digital marketing strategy with an emphasis on recruiting new students. Our team oversees top level landing pages, digital advertising, social media, and search engine optimization. Departmental and Office websites are maintained using our Content Management System, Cascade Server, by appointed 'Web Lions' within each department/office.
What can we do for you?
Our digital communications team is available to ensure that your website works for you! We can assist you in the development of a content strategy that transforms your website into a robust tool that serves the needs of your target demographic. We offer training, support, and resources for our Web Lions and consult with your area on social media strategy. We build highly effective, responsive, and easy to use web-based applications and can help your search rankings through SEO guidance. We can do it all. If you’ve got an idea, give us a call and we’ll see if we can help you out. Chances are, we can!
Sharing the knowledge
Are you up on the latest digital marketing and content strategy trends and web technology such as SEO, social media, and Facebook advertising? If not, no problem! Our digital communications team offers specialized employee training on Cascade server, social media consulting, and can present workshops or seminars on a wide variety of other topics. Email us at firstname.lastname@example.org to discuss topics and schedules.