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Management and Marketing - Majors

You can earn a Bachelor of Business Administration degrees with the following options:

Professional Management degree offers a choice of four concentrations:

Professional Marketing degree offers a choice of two concentrations:

Professional Management Major

The Professional Management Major is a 24 hour degree program consisting of eight 3-hour courses. All Professional Management majors must take the following five 3-hour courses and then may select one of the four concentration options (see below) which consist of three 3-hour courses.

Professional Management Major CheckSheet

CourseCredit
MG 331 - Leadership and Organizational Behavior
3 hrs
MG 362 - Human Resource Management
3 hrs
MG 391 - Entrepreneurship
3 hrs
MG 440 - Applied Managerial Decision Making & Analysis
3 hrs
MG 485 - Project Management
3 hrs
Total
15 hrs


There are four concentration options that a student may select from:
1.

Entrepreneurship 
  • MK 395 - Entrepreneurial Marketing
  • MK 487 - E-Marketing
  • MG 494 - Entrepreneurial Business Plan Writing

2.

General Management
  • Student may select any three 300/400 level business courses, two which must be MG courses.

3.

Hospitality Management 
  • MG 345 - Hotel Management and Operations
  • MG 350 - Hospitality Accounting and Finance
  • MK 455 - Hospitality and Tourism Marketing

4.

 Human Resource Management
  • MG 340 - Negotiation and Conflict Resolution
  • MG 462 - Performance Appraisals and Compensation
  • MG 471 - Employment Relations
Professional Marketing

The Marketing Major is a 24 hour degree program consisting of eight 3-hour courses. All students must take the prescribed six 3-hour courses and then must take two 3-hour elective courses at the 300/400 level. The student can take two 3-hour Marketing elective or take one 3-hour Marketing elective and one 3-hour 300/400 level business elective of their choice.

Marketing Major CheckSheet

CourseCredit
MK 363 - Integrated Marketing Communications
3 hrs
MG 440 - Applied Managerial Decision Making & Analysis
3 hrs
MK 461 - Sales and Sales Management
3 hrs
MK 476 - Consumer and Market Behavior
3 hrs
MK 498 - Marketing Management
3 hrs
Total
15 hrs


There are two concentration options that a student may select from:

1.

Sales Concentration
  • MK 375 - Social Media Marketing
  • MK 462 - Advanced Sales
  • MK 465 - Sales Management

2.

General Marketing Concentration
  • Must take 9 credit hours of MK Electives (300/400 level)