Business Administration Degree

You can earn a Bachelor of Business Administration degrees with the following options:

Professional Management degree offers a choice of four concentrations:

Professional Marketing degree offers a choice of three concentrations:

Professional Management Major

The Professional Management Major is a 24 hour degree program consisting of nine 3-hour courses. All Professional Management majors must take the following six 3-hour courses and then may select one of the four concentration options (see below) which consists of three 3-hour courses.

Required Management CoreCredit
MG 331 - Leadership and Organizational Behavior
3 hrs
MG 362 - Human Resource Management
3 hrs
MG 391 - Entrepreneurship
3 hrs
MG 440 - Applied Managerial Decision Making & Analysis
3 hrs
MG 485 - Project Management
3 hrs
Total
15 hrs


There are four concentration options that a student may select from:
1. Entrepreneurship 

  • MK 395 - Entrepreneurial Marketing
  • MK 487 - E-Marketing
  • MG 494 - Entrepreneurial Business Plan Writing

2. General Management

  • MG Elective (300/400 level)
  • MG Elective (300/400 level)
  • Business Elective (300/400 level)

3. Accommodation and Service Industry Management

  • MG 345 - Service Industry Management
  • MG 350 - Financial Aspects of the Hospitality Industry
  • MK 455 - Hospitality and Tourism Marketing

4. Human Resource Management

  • MG 340 - Negotiation and Conflict Resolution
  • MG 462 - Performance Appraisals and Compensation
  • MG 471 - Employment Relations

Professional Marketing

The Professional Marketing Major is a 24 hour degree program consisting of nine 3-hour courses. All Professional Marketing majors must take the following six 3-hour courses and then may select one of the three concentration options (see below) which consists of three 3-hour courses.

Required Marketing CoreCredit
MK 363 - Integrated Marketing Communications
3 hrs
MK 479 - Marketing Research
3 hrs
MK 362 - Professional Selling
3 hrs
MK 476 - Consumer and Market Behavior
3 hrs
MK 498 - Marketing Management
3 hrs
Total
15 hrs

There are three concentration options that a student may select from:

1.
Digital Marketing Concentration
Select three from the following:
  • MK 375 – Social Media Marketing
  • MK 462 – Advanced Sales
  • MK 480 – Marketing Internship
  • MK 487 – E-Marketing
  • CIS 376 – Web Development
  • COM 410 – Layout and Design I
  • COM 411 – Layout and Design II

2. General Marketing Concentration

  • MK Elective (300/400 level)
  • MK Elective (300/400 level)
  • MK Elective (300/400 level)

3. Sales Concentration

  • MK 375 - Social Media Marketing
  • MK 462 - Advanced Sales
  • MK 465 - Sales Management