Business Administration Degree
You can earn a Bachelor of Business Administration degrees with the following options:
Professional Management degree offers a choice of four concentrations:
- Innovation and Entrepreneurship
- General Management
- Accommodation and Service Industry Management
- Human Resource Management
Professional Marketing degree offers a choice of three concentrations:
Professional Management Major
The Professional Management Major is a 24 - 27 hour degree program. Professional Management majors must take the following six 3-hour courses and then may select one of the four concentration options (see below) which consists of three to four 3-hour courses.
Required Management Core | Credit |
---|---|
MG 331 - Leadership and Organizational Behavior |
3 hrs
|
MG 362 - Human Resource Management |
3 hrs
|
MG 391 - Entrepreneurship |
3 hrs
|
MG 440 - Applied Managerial Decision Making & Analysis |
3 hrs
|
MG 485 - Project Management |
3 hrs
|
Total |
15 hrs
|
There are four concentration options that a student may select from:
1. Innovation and Entrepreneurship
- MG 234 - Innovation Engineering I: Fundamentals or MG 234H - Honors Innovation Engineering I: Fundamentals
- MG 274 - Innovation Engineering II or Honors MG 274 H - Innovation Engineering II - Create
- MG 334 - Innovation Engineering III - Communicate or MG 334H - Innovation Engineering III - Communicate
- MG 434 - Innovation Engineering IV - Commercialize
- MG 474 - Innovation Engineering V - Experience
- MG Elective (300/400 level)
- MG Elective (300/400 level)
- Business Elective (300/400 level)
3. Accommodation and Service Industry Management
- MG 345 - Service Industry Management
- MG 350 - Financial Aspects of the Hospitality Industry
- MK 455 - Hospitality and Tourism Marketing
4. Human Resource Management
- MG 340 - Negotiation and Conflict Resolution
- MG 371 - Employment Law
- MG 462 - Performance Appraisals and Compensation
Professional Marketing
The Professional Marketing Major is a 24 hour degree program consisting of nine 3-hour courses. All Professional Marketing majors must take the following six 3-hour courses and then may select one of the three concentration options (see below) which consists of three 3-hour courses.
Required Marketing Core | Credit |
---|---|
MK 363 - Integrated Marketing Communications |
3 hrs
|
MK 479 - Marketing Research |
3 hrs
|
MK 362 - Professional Selling |
3 hrs
|
MK 476 - Consumer and Market Behavior |
3 hrs
|
MK 498 - Marketing Management |
3 hrs
|
Total |
15 hrs
|
There are three concentration options that a student may select from:
1. Digital Marketing Concentration
Select three from the following:
- MK 375 – Social Media Marketing
- MK 462 – Advanced Sales
- MK 480 – Marketing Internship
- MK 487 – E-Marketing
- CIS 376 – Web Development
- COM 410 – Layout and Design I
- COM 411 – Layout and Design II
2. General Marketing Concentration
- MK Elective (300/400 level)
- MK Elective (300/400 level)
- MK Elective (300/400 level)
- MK 375 - Social Media Marketing
- MK 462 - Advanced Sales
- MK 465 - Sales Management