Business Administration Degree
You can earn a Bachelor of Business Administration degrees with the following options:
Professional Management degree offers a choice of four concentrations:
- Entrepreneurship
- General Management
- Accommodation and Service Industry Management
- Human Resource Management
Professional Marketing degree offers a choice of three concentrations:
Professional Management Major
The Professional Management Major is a 24 hour degree program consisting of nine 3-hour courses. All Professional Management majors must take the following six 3-hour courses and then may select one of the four concentration options (see below) which consists of three 3-hour courses.
| Required Management Core | Credit |
|---|---|
| MG 331 - Leadership and Organizational Behavior |
3 hrs
|
| MG 362 - Human Resource Management |
3 hrs
|
| MG 391 - Entrepreneurship |
3 hrs
|
| MG 440 - Applied Managerial Decision Making & Analysis |
3 hrs
|
| MG 485 - Project Management |
3 hrs
|
| Total |
15 hrs
|
There are four concentration options that a student may select from:
1. Entrepreneurship
- MK 395 - Entrepreneurial Marketing
- MK 487 - E-Marketing
- MG 494 - Entrepreneurial Business Plan Writing
- MG Elective (300/400 level)
- MG Elective (300/400 level)
- Business Elective (300/400 level)
3. Accommodation and Service Industry Management
- MG 345 - Service Industry Management
- MG 350 - Financial Aspects of the Hospitality Industry
- MK 455 - Hospitality and Tourism Marketing
4. Human Resource Management
- MG 340 - Negotiation and Conflict Resolution
- MG 462 - Performance Appraisals and Compensation
- MG 471 - Employment Relations
Professional Marketing
The Professional Marketing Major is a 24 hour degree program consisting of nine 3-hour courses. All Professional Marketing majors must take the following six 3-hour courses and then may select one of the three concentration options (see below) which consists of three 3-hour courses.
| Required Marketing Core | Credit |
|---|---|
| MK 363 - Integrated Marketing Communications |
3 hrs
|
| *MG 440 - Applied Managerial Decision Making & Analysis |
3 hrs
|
| MK 362 - Professional Selling |
3 hrs
|
| MK 476 - Consumer and Market Behavior |
3 hrs
|
| MK 498 - Marketing Management |
3 hrs
|
| Total |
15 hrs
|
There are three concentration options that a student may select from:
1. Category Management Concentration
- MK 365 - Principles of Category Management
- MK 435 - Science of Category Management
- MK 470 - Cases in Category Management
* Recommend taking CIS 446 instead of MG 440 in the core marketing classes above.
2. General Marketing Concentration
- MK Elective (300/400 level)
- MK Elective (300/400 level)
- MK Elective (300/400 level)
- MK 375 - Social Media Marketing
- MK 462 - Advanced Sales
- MK 465 - Sales Management