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Management and Marketing - Majors

You can earn a Bachelor of Business Administration degrees with the following options:

Professional Management degree offers a choice of four concentrations:

Professional Marketing degree offers a choice of three concentrations:

Professional Management Major

The Professional Management Major is a 24 hour degree program consisting of nine 3-hour courses. All Professional Management majors must take the following six 3-hour courses and then may select one of the four concentration options (see below) which consists of three 3-hour courses.

Required Management CoreCredit
MG 331 - Leadership and Organizational Behavior
3 hrs
MG 362 - Human Resource Management
3 hrs
MG 391 - Entrepreneurship
3 hrs
MG 440 - Applied Managerial Decision Making & Analysis
3 hrs
MG 485 - Project Management
3 hrs
Total
15 hrs


There are four concentration options that a student may select from:
1. Entrepreneurship 

  • MK 395 - Entrepreneurial Marketing
  • MK 487 - E-Marketing
  • MG 494 - Entrepreneurial Business Plan Writing

2. General Management

  • MG Elective (300/400 level)
  • MG Elective (300/400 level)
  • Business Elective (300/400 level)

3. Hospitality Management 

  • MG 345 - Hotel Management and Operations
  • MG 350 - Hospitality Accounting and Finance
  • MK 455 - Hospitality and Tourism Marketing

4. Human Resource Management

  • MG 340 - Negotiation and Conflict Resolution
  • MG 462 - Performance Appraisals and Compensation
  • MG 471 - Employment Relations

Professional Marketing

The Professional Marketing Major is a 24 hour degree program consisting of nine 3-hour courses. All Professional Marketing majors must take the following six 3-hour courses and then may select one of the three concentration options (see below) which consists of three 3-hour courses.

Required Marketing CoreCredit
MK 363 - Integrated Marketing Communications
3 hrs
*MG 440 - Applied Managerial Decision Making & Analysis
3 hrs
MK 461 - Sales and Sales Management
3 hrs
MK 476 - Consumer and Market Behavior
3 hrs
MK 498 - Marketing Management
3 hrs
Total
15 hrs


There are three concentration options that a student may select from:

1. 
Category Management Concentration

  • MK 365 - Principles of Category Management
  • MK 435 - Science of Category Management
  • MK 470 - Cases in Category Management

* Recommend taking CIS 446 instead of MG 440 in the core marketing classes above.

2. General Marketing Concentration

  • MK Elective (300/400 level)
  • MK Elective (300/400 level)
  • MK Elective (300/400 level)

3. Sales Concentration

  • MK 375 - Social Media Marketing
  • MK 462 - Advanced Sales
  • MK 465 - Sales Management